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At Close: Jan 27, 2023

Roku launces Nielsen audience guarantees on OneView ad platform

02:58pm, Tuesday, 01'st Feb 2022 Seeking Alpha
Roku (ROKU -1%) has launched Nielsen''s ([[NLSN]] +0.5%) Digital Ad Rating audience guarantees on its OneView ad-purchasing platform - the first such platform to enable the guarantees
Embattled media-ratings stalwart Nielsen Holdings (NLSN) took on a new downgrade today, as Truist Securities updated its take on digital marketing.The firm cut its rating on Nielsen to
Stolt-Nielsen Limited (SOIEF) CEO Niels Stolt-Nielsen on Q4 2021 Results - Earnings Call Transcript

Nielsen slips 5% amid Goldman downgrade, new attack from industry

08:09pm, Wednesday, 26'th Jan 2022 Seeking Alpha
Nielsen Holdings (NLSN) is 4.5% lower today, buffeted by a downgrade to Sell at Goldman Sachs and a new attack from the networks and distributors that went to war with the ratings

Wednesday's Premarket: 5 S&P 500 Winners, 5 Losers

08:03am, Wednesday, 26'th Jan 2022
The three major U.S. equities indexes again closed lower on Tuesday. The Nasdaq closed 2.3% lower, the Dow Jones industrials dipped by 0.2% and the S&P 500 lost 1.2%.

Nielsen: GMA reaches 83 million viewers in 2021

12:06pm, Monday, 24'th Jan 2022 BusinessMirror
Without a formidable challenger, GMA Network Inc., citing data from Nielsen Philippines, said on Monday it was the

5 S&P Winners, 5 Losers in Monday's Premarket

08:05am, Monday, 24'th Jan 2022
The three major U.S. equities indexes closed lower again on Friday for the fourth day in a row.
With Nielsen under scrutiny, networks and advertisers are partnering in evaluating other audience measurement providers, with the potential of replacing the long-time ratings company.
December meant a second month of holiday videogaming season - and that meant broadcast television gave up just a little more TV share to gaming as a category
NBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen''s significant stumbles last year--but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal''s first certified measurement partner in the company''s efforts to create
COVID-19 has negatively impacted ratings accuracy at Nielsen Media Research and some media companies are looking at alternatives.
Nielsen's (NLSN) Gracenote collaborates with Lucid Group to equip the latter's Lucid Air luxury electric vehicle with advanced audio features.
WarnerMedia is joining the growing list of media companies looking for alternatives to ratings stalwart Nielsen Holdings (NLSN +0.2%)
WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen--and for now, it''s keeping the measurement behemoth on the sidelines as it does so. The company has selected three measurement companies to partner with as it tests alternative methods of measuring TV ad performance across platforms: Comscore, iSpot.tv and
Nielsen (NLSN) launches Streaming Signals for connected TV operators and advertisers to keep track households watching a program and play relevant advertisements.
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