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Count marketing analytics firm 605 among the number of firms that hope to fill in some of the gaps in measuring video audiences as more companies press for alternatives to the current standard, Nielsen. The company, founded by Kristin Dolan and backed by Dolan Family Ventures, the investment arm of the family long associated with []
Research finds more than half of podcast listeners in the US increased listening time in the past six months Continue reading on Acast »
The only awards ceremony that recognizes the voice of the people, the SLIM Peoples Awards, announced its partnership with Kantar Sri Lanka as the research partner for its 2022 edition. Kantar LMRB is one of the world renowned research company operating in Sri Lanka at present. The Peoples Awards is rewarded based on a scientific research process which recognizes the favourite brands, personalities, organizations, advertisements, songs and artists that are close to the Sri Lankan hearts and minds. The uniqueness of being the only award that has people as the jury, makes Peoples Awards an event most look forward to, as it truly crowns those who have won the hearts of the public. Initiated in 2006 by the national body for marketing in Sri Lanka, SLIM, Peoples Awards was a brainchild of four remarkable persons; Nishan Navaratne President of SLIM 2005, Wasantha Mallikarachchi Vice President SLIM 2005, Rohan Somawansa Project Chair 2006 and Shaheen Cader Managing Director of Nielsen.
MRC’s strategy is to deliver the KSA TAM system, which is set to transform Saudi Arabia’s media landscape by providing Gold Standard audience media consumption data that will be used by TV broadcasters, digital publishers, agencies, and advertisers. The post Media Rating Company to roll out TV audience measurement with Nielsen in Saudi Arabia appeared first on BroadcastPro ME .
As many edtech companies benefited from the disruption of the pandemic, attracting wads of cash from investors globally, it did feel like African startups were left out. Well, not anymore: Two-year-ol

Nielsen Competitor VideoAmp Weighs U.S. IPO Next Year - BNN Bloomberg

05:36pm, Wednesday, 08'th Dec 2021 BNN Bloomberg
(Bloomberg) -- VideoAmp Inc., a software and data startup that competes against industry stalwart Nielsen Holdings Plcs media-measurement offerings, is exploring an initial public offering as soon as next year, according to people with knowledge of the matter.
TV-ratings firm Nielsen hired outside lawyers in September to investigate its No. 2 executive for having an affair with a company lawyer, The Post has learned. The internal probe sparked by an anonymous whistleblower found that Chief Operating Officer Karthik Rao didnt violate the companys code of conduct, sources said. But the alleged
The appointment of former MongoDB sales leader highlights Starburst''s commitment to new self-service SaaS product Galaxy BOSTON , Dec. 7, 2021 /PRNewswire/ -- Starburst , the analytics anywhere company, today named Javier Molina as its Chief Revenue Officer. In this role, he will develop and oversee Starburst''s global sales strategy, accelerate company growth and revenue, and lead top-performing sales teams. Javier brings nearly 15 years of sales leadership experience to Starburst, most recently serving as the SVP of Worldwide Sales for Atlas, MongoDB''s extremely successful multi-cloud application data platform. Javier''s appointment to the executive team is the latest example of Starburst''s impressive growth and commitment toward becoming a best-in-class SaaS company. Starburst has continued evolving into a cloud-first company through new product innovation, recently announcing the first cross-cloud analytics solution with the latest version of its SaaS product, Starburst Galaxy. "Starburst is solving a critical challenge related to distributed data and data silos with an entirely new approach, and the latest iteration of Starburst Galaxy paves the way for Starburst to become the next OS company to capture the cloud," said Molina. "With the release of Galaxy, we will look to accelerate the adoption of the power of Trino by removing the operational overhead of self-managing the open source.

Evening The Score With Comscore CEO Bill Livek

11:00am, Tuesday, 07'th Dec 2021 AdExchanger
Nielsens recent missteps have been Comscores opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely trend that the amount of time American adults spent with media while stuck at home had actually declined. But Comscores data told quite a different story, says CEO Bill Livek on this weeks episode. When Continue reading » The post Evening The Score With Comscore CEO Bill Livek appeared first on AdExchanger .
Equities analysts expect Nielsen Holdings plc (NYSE:NLSN) to post sales of $897.04 million for the current fiscal quarter, according to Zacks Investment Research. Three analysts have issued estimates for Nielsen’s earnings, with estimates ranging from $894.00 million to $903.00 million. Nielsen posted sales of $1.67 billion in the same quarter last year, which suggests a […]
Fans of Black A-list actors and Jay-Z went hard for Netflixs revisionist Western banger The Harder They Fall, which shot up to No. 1 overall on Nielsens streaming rankings and to No. 1 on Nielsens Top 10 SVOD Movies list in the first week of November. The Harder They Fall, which debuted on the streamer []
NEW YORK , Dec. 1, 2021 /PRNewswire/ -- AccuWeather Global Weather Center The AccuWeather Network announced it has entered into a multi-year agreement with Nielsen for cable TV measurement to help deepen AccuWeather''s ability to profile its evolving audience, identify trends in viewer behaviors that may represent marketing or programming opportunities, and provide greater insights into engagement with agencies and advertisers who rely on Nielsen as a currency. "With the recent expansion of our national footprint and linear audience, using Nielsen became more advantageous, both as a programming insights generator and as a transactional option," said Sarah Katt , General Manager of AccuWeather Network. "We know AccuWeather has a growing set of high value consumer segments, and this data will allow us to learn more about them and share that info with brands trying to connect with them." "We''re thrilled to be working with AccuWeather and are excited to support their continued success through our industry-leading TV Audience Measurement service," said Amilcar Perez , EVP, National Media Clients, Nielsen. "Now more than ever, it''s important for our clients to understand and evaluate how consumers are engaging with their unique programming.
Looking back, the Nielsen split made sense, and selling off an underperforming segment was the right move.
Thrivent Financial for Lutherans cut its holdings in shares of Nielsen Holdings plc (NYSE:NLSN) by 63.7% during the 2nd quarter, HoldingsChannel reports. The fund owned 15,397 shares of the business services providers stock after selling 27,070 shares during the quarter. Thrivent Financial for Lutherans holdings in Nielsen were worth $380,000 at the end of the []
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