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AI Analysis of WPP.L
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WPP Plc stock price up 0.93% on Wednesday
(Updated on Apr 17, 2024)

Buy or Hold candidate since Apr 10, 2024 Gain 0.93% PDF

The WPP Plc stock price gained 0.93% on the last trading day (Wednesday, 17th Apr 2024), rising from £755.20 to £762.20. During the last trading day the stock fluctuated 1.68% from a day low at £750.20 to a day high of £762.80. The price has risen in 7 of the last 10 days and is up by 3.62% over the past 2 weeks. Volume fell on the last day by -2 million shares and in total, 3 million shares were bought and sold for approximately £1.93 billion. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock lies the upper part of a wide and falling trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break up at the top trend line at £769.37 will firstly indicate a slower falling rate, but may be the first sign of a trend shift. Given the current short-term trend, the stock is expected to fall -3.77% during the next 3 months and, with a 90% probability hold a price between £666.48 and £740.39 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

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WPP.L Signals & Forecast

There are mixed signals in the stock today. A sell signal was issued from a pivot top point on Friday, April 12, 2024, and so far it has fallen -0.444%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). The WPP Plc stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at £759.49 and £728.89. A breakdown below any of these levels will issue sell signals. Volume fell during the last trading day despite gaining prices. This causes a divergence between volume and price and it may be an early warning. The stock should be watched closely.

Support, Risk & Stop-loss for WPP Plc stock

WPP Plc finds support from accumulated volume at £755.20 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved £12.60 between high and low, or 1.68%. For the last week, the stock has had daily average volatility of 1.98%.

Our recommended stop-loss: £735.74 (-3.47%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 3 days ago.)

Trading Expectations (WPP.L) For The Upcoming Trading Day Of Thursday 18th

For the upcoming trading day on Thursday, 18th we expect WPP Plc to open at £758.40, and during the day (based on 14 day Average True Range), to move between £746.51 and £777.89, which gives a possible trading interval of +/-£15.69 (+/-2.06%) up or down from last closing price. If WPP Plc takes out the full calculated possible swing range there will be an estimated 4.12% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at £764.40 (0.29%) than the support at £755.20 (0.92%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is WPP Plc stock A Buy?

WPP Plc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: -0.075 Hold/Accumulate Unchanged

Predicted Opening Price for WPP Plc of Thursday, April 18, 2024

Fair opening price April 18, 2024 Current price
£758.40 ( 0.499%) £762.20

The predicted opening price is based on yesterday's movements between high, low, and closing price.

Trading levels for WPP.L

Fibonacci Support & Resistance Levels

Level Price
Resistance R3 771.00 1.15 %
R2 766.19 0.523 %
R1 763.21 0.133 %
Current price: 762.20
Support S1 753.59 -1.13 %
S2 750.61 -1.52 %
S3 745.80 -2.15 %

Accumulated Volume Support & Resistance Levels

Level Price
Resistance R3 781.80 2.57 %
R2 765.60 0.446 %
R1 764.40 0.289 %
Current price 762.20
Support S1 755.20 -0.92%
S2 738.40 -3.12%
S3 707.20 -7.22%

WPP Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 06, 2024 Jun 06, 2024 Jul 05, 2024 £24.40 3.20%
2 Feb 23, 2023 Jun 08, 2023 Jul 07, 2023 £24.40 3.00%
3 Aug 05, 2022 Oct 13, 2022 Nov 01, 2022 £15.00 1.91%
4 Feb 24, 2022 Jun 09, 2022 Jul 08, 2022 £18.70 2.34%
5 Aug 05, 2021 Oct 14, 2021 Nov 01, 2021 £12.50 1.18%

FAQ

What is the symbol for WPP Plc Stock and on which exchange is it traded?
The symbol for WPP Plc is WPP.L and it is traded on the XLON (London Stock Exchange).

Should I buy or sell WPP Plc Stock?
WPP Plc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

How to buy WPP Plc Stock?
WPP Plc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy WPP Plc Stock.

What's the current price of WPP Plc Stock?
As of the end of day on the 2024-04-17, the price of an WPP Plc (WPP.L) share was £762.20.

What is the 52-week high and low for WPP Plc Stock?
The 52-week high for WPP Plc Stock is £971.40 and the 52-week low is £672.80.

What is the market capitalization of WPP Plc Stock?
As of the 2024-04-17, the market capitalization of WPP Plc is 8.314B.

When is the next earnings date for WPP Plc?
The upcoming earnings date for WPP Plc is Aug 01, 2024.
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About WPP Plc

WPP Plc WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; d... WPP.L Profile

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