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How to Buy Instagram Stock in 2024?

Alex Vellor
07:48am, Friday, May 17, 2024
Photo by Solen Feyissa on Unsplash

As of 2024, Instagram has 2.4 billion active users, making it the world's 4th largest social media platform. Given such popularity and the fact that many investors often use this application themselves, many people wonder whether it is possible to buy shares of this company.

Since Instagram is not a publicly traded company, it is impossible to buy its shares directly. However, those interested in investing can purchase shares of its parent company, Meta Platforms, Inc. (NASDAQ: META).

An Easy Guide on How to Buy Instagram (META) Stock?

If you choose to invest in Instagram by buying shares of its parent company, Meta, here's our simple 5-step guide to help you:

Step 1:  Analyze Meta Platforms, Inc. to Assess Your Strategy & Risk Tolerance.

Conducting the analysis ensures that your investment in Meta shares aligns with your financial goals and risk tolerance, and it prepares you for potential market volatility and risks.

First of all, check the company's annual and quarterly reports, balance sheets, and income statements. You can do it here at These financials can give you a good starting point for analyzing a company's financial health and growth potential. However, it's essential also to consider other factors, such as industry trends, competition, management, and macroeconomic conditions.

By the way, a lot of information can also be found in the company profile on the brokerage platform. Also, remember to regularly read the latest news related to the company and check investor statements.

Step 2: Open A Brokerage Account.

The simplest method to buy Meta shares is via a regulated online brokerage. For those starting out, we recommend our top choice for an online broker, selected based on extensive evaluations conducted during the last 2 years. 

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Using eToro as an example, we will show how you can buy Meta shares.

  • Register your account here. Registration is free, after it, it is not necessary to start investing immediately. You can first use this account to practice with a virtual portfolio eToro demo account.
  • Provide your personal details, such as your name, email address, and password for your account.
  • Verify your email address by clicking on the link sent to you in an email from eToro.
  • Enter additional information (your date of birth, address, phone number, etc.)
  • Upload a copy of your government-issued ID (such as a passport or driver's license) and a proof of address (such as a utility bill or bank statement) to verify your identity.
  • Fund your account using a variety of payment methods, such as credit/debit cards, bank transfers, or e-wallets.
Photo by Jakob Owens on Unsplash

Step 3: Choose Your Investment and Risk Strategy.

Investing in META, the parent company of Instagram or other social media stocks, appeals to investors for various reasons, primarily due to their significant impact on modern communication and potential for growth. To navigate such investments effectively, investors should first assess their financial capacity and define a clear investing and risk strategy.

Determining the appropriate sum to invest in META or similar stocks requires analyzing your financial situation, including establishing an emergency fund to cover 3-6 months of living expenses and creating a budget tailored to your investment strategy. 

Consider your time horizon, whether you're looking at short-term gains or investing with a long view, as this will guide your choice towards more aggressive or conservative stock options. Your risk tolerance is crucial; stocks like META might fit your portfolio if higher risks for potentially higher returns align with your financial goals and emotional readiness. Conversely, if preserving capital is a priority, you might approach such investments more cautiously.

Setting clear goals is essential, whether aiming for wealth accumulation, income generation, or funding specific plans like retirement or education savings. These goals, along with a solid understanding of your risk tolerance and time horizon, will help you devise a strategy that balances the allure of high-growth social media stocks with the need to manage potential volatility effectively. 

Investing in companies like META requires a balanced approach where your financial readiness, goals, and risk strategy align with the dynamic nature of social media investments.

Step 4: Place An Order.

After deciding the amount you wish to invest in Meta Platforms, Inc. (META), the parent company of Instagram, you can proceed to place an order to purchase shares.

You can choose between two types of stock orders:

  1. Market Order: Executes at the current market price, allowing for quick trades but without guaranteeing the last seen price. It's ideal for fast transactions to seize opportunities.
  2. Limit Order: Sets a specific price limit for buying or selling, ensuring you don't pay more (or sell for less) than your set price. It's executed only if the stock reaches your specified price, offering precision but requiring patience for the target price to be hit.

Your choice between a market or limit order hinges on your investment approach, risk appetite, and objectives. Grasping the advantages and risks of each order type is crucial before making a trade. Additionally, it's wise to take into account the present market scenario and the stock's volatility you're eyeing.

Step 5: Regularly Track Your Investments and Implement Stop-loss.

Keep an eye on your portfolio and use stop-loss orders to safeguard against significant losses.

Note: A stop-loss is an order placed with a broker to buy or sell a security when it reaches a certain price, aiming to limit an investor's loss on a position.

Remember, market fluctuations are normal; avoid hastily reacting to short dips. A well-placed stop-loss supports your investment plan, mitigating risk and helping achieve your long-term financial goals.

Review your investment strategy periodically to ensure it aligns with your changing goals and risk tolerance. Adapting your approach is key to maintaining an effective investment strategy that meets your financial needs. Stay informed and proactive to optimize the performance of your investments.

Final Thoughts:

To address your question, "Can I directly buy Instagram stock?"—No, because Instagram is owned by Meta Platforms, Inc., you would need to purchase META shares to indirectly invest in Instagram. That's why, we have compiled a concise checklist to guide you on "How to buy shares of Instagram.":

  • Do your research on Meta Platforms, Inc. (Instagram's parent company - META). When researching a stock to buy, gathering as much information as possible about the company and its competitors is essential to make an informed decision;
  • Open a brokerage account;
  • Determine how much you can invest;
  • Place an order according to your investing strategy;
  • Monitor your investment regularly and set a stop-loss to protect yourself from potential losses. Do not forget to mitigate potential risks.

Investing in stocks, like any form of investing, comes with its own set of risks, making it crucial to sidestep common pitfalls often encountered by beginners. These mistakes range from neglecting thorough research on companies and market trends, which leads to poorly informed decisions, to emotional trading that prompts impulsive and often loss-inducing actions. Additionally, overlooking transaction fees charged by some brokerages and failing to diversify investments can significantly affect returns and expose investors to greater risks.

Disclaimer: This article is not intended as investment advice. Investing is speculative. When investing, your capital is at risk.

About The Author

Alex Vellor

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