AAPL
According to Bloomberg News, Apple Inc. (NASDAQ: AAPL) is reportedly discussing incorporating the tech giant's Gemini artificial intelligence engine into its devices.
Bloomberg, citing people familiar with the matter, said that the specifics of this potential collaboration, including the terms and branding, remain undecided. Any formal announcement is anticipated to be deferred until Apple's Worldwide Developers Conference in June.
This development underscores Apple's broader strategy to infuse its upcoming iOS 18 software with cutting-edge AI functionalities, building on its proprietary models while seeking external expertise.
Apple's interest in generative AI technologies aligns with broader industry trends but comes as the company has been somewhat slower to integrate such features compared to tech rivals like Microsoft and Google. Google, in particular, has been aggressive in weaving AI into its product ecosystem, evidenced by a recent partnership with Samsung to deploy AI technologies in the Galaxy S24 series.
As the tech community eagerly awaits more details on Apple's AI plans, announced to be unveiled later this year by CEO Tim Cook, this reported collaboration with Google could mark a new era in smartphone technology, enriching the iPhone's functionality with unparalleled AI features.
