Amazon stock downgraded to Sell Candidate

The Amazon stock price fell by -2.52% on the last day (Friday, 20th Oct 2023) from $128.40 to $125.17. During the last trading day the stock fluctuated 2.56% from a day low at $124.97 to a day high of $128.17. The price has risen in 6 of the last 10 days but is still down by -2.18% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -7 million shares and in total, 53 million shares were bought and sold for approximately $6.69 billion.

On Oct 18, 2023, it was reported that Wedbush gave AMZN a "Outperform" grade with a "hold" action.

The stock lies in the lower of a wide and falling trend in the short term, and this may normally pose a very good buying opportunity. If the lower trend floor at $123.64 is broken, it will firstly indicate a stronger fall rate.Given the current short-term trend, the stock is expected to fall -3.59% during the next 3 months and, with a 90% probability hold a price between $119.21 and $137.49 at the end of this 3-month period.

There are mixed signals in the stock today. The Amazon stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $129.69 and $132.61. A break-up above any of these levels will issue buy signals. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements. A buy signal was issued from a pivot bottom point on Tuesday, October 03, 2023, and so far it has risen 0.361%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD).

Amazon finds support from accumulated volume at $124.72 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $3.20 between high and low, or 2.56%. For the last week the stock has had daily average volatility of 2.76%.

Amazon holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock.Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Hold/Accumulate to a Sell candidate.