Weaker technical forecast for Amazon as stock downgraded to Hold/Accumulate.

The Amazon stock price fell by -1.53% on the last day (Tuesday, 21st Nov 2023) from $146.13 to $143.90. During the last trading day the stock fluctuated 1.76% from a day low at $141.50 to a day high of $143.99. The price has fallen in 6 of the last 10 days but is still up by 0.83% over the past 2 weeks. Volume has increased on the last day by 29 million shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 69 million shares were bought and sold for approximately $9.95 billion.

On Oct 27, 2023, it was reported that Morgan Stanley gave AMZN a "Overweight" grade with a "hold" action.

The stock lies in the upper part of a wide and weak rising trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break-up at the top trend line at $147.69 will firstly indicate a stronger rate of rising.Given the current short-term trend, the stock is expected to rise 2.58% during the next 3 months and, with a 90% probability hold a price between $123.72 and $151.49 at the end of this 3-month period.

The Amazon stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $144.23. On a fall, the stock will find some support from the long-term average at approximately $134.28. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Monday, November 20, 2023, and so far it has fallen -1.53%. Further fall is indicated until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Amazon finds support from accumulated volume at $140.39 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $2.49 between high and low, or 1.76%. For the last week, the stock has had daily average volatility of 2.19%.

Amazon holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold/Accumulate candidate.