Domino's Pizza Teams Up with xMoney to Accept Crypto and Fiat Payments Starting in Cyprus

Domino's Pizza (NASDAQ: DPZ) has struck a deal with payments innovator xMoney to shake up how customers pay for their favorite pies. Starting in Cyprus, this pilot program is designed to speed up the payment process by integrating both traditional fiat payment options and digital currencies into Domino's checkout flow.

At the heart of the partnership is xMoney's embeddable checkout system, which promises a smooth transaction experience without sending customers off to third-party sites. This setup significantly cuts the wait time at checkout, which is music to the ears of anyone who's impatient for their pizza delivery.

The initial rollout covers classic digital payment methods such as Apple Pay and Google Pay, but the exciting twist lies in the crypto payment capabilities. xMoney is positioning Domino's ahead of the curve, enabling acceptance of cryptocurrencies with a priority on currencies like USDC, operating on fast blockchains like Sui for near-instant confirmation times.

Alister Leech, CEO of Domino's Pizza Cyprus, highlighted the move as a step to enhance the customer journey. By streamlining payment from order to confirmation, Domino's aims to spend less time wrestling with payment complications and more on delivering piping hot pizzas.

This test run in Cyprus is just the opening act. xMoney has ambitious plans to expand this technology across Europe, with multiple Domino's locations queued up to adopt the platform soon. The broader implication? More mainstream brands could be looking to blend traditional and blockchain payments seamlessly.

Gregorios Siourounis, CEO and co-founder of xMoney, pointed out the subtle genius in the approach: the best tech doesn't get in the way. With xMoney behind the scenes, the payment process becomes more about ease and reliability rather than flashy gimmicks.

The partnership also shines a light on the growing trend of mass-market adoption of blockchain technology in everyday transactions. With major brands like Domino's embracing crypto payments, the shift from niche experimentation to household standard feels closer than ever.

Founded in 1960, Domino's remains the world's largest pizza delivery chain, operating a vast franchise network that spans over 90 countries. Meanwhile, xMoney is carving its niche in payments by combining compliance, speed, and crypto integration, with its token XMN trading on several major exchanges.

It's a classic win-win: Domino's gets to modernize its payment systems in a way that anticipates future trends, while xMoney gains a high-profile customer to showcase its tech. Whether this will ultimately change how pizza lovers pay across the globe remains to be seen.