News Digest / Latest Stock Market News / Peloton's Rise: Canaccord Upgrades Stock to Buy Amid Promising Profitability Prospects

Peloton's Rise: Canaccord Upgrades Stock to Buy Amid Promising Profitability Prospects

Lukas Schmidt
09:13am, Friday, Mar 14, 2025

In a noteworthy move that could catch the attention of stock traders, Canaccord has upgraded Peloton Interactive (NASDAQ: PTON) from a Hold to a Buy rating. This upgrade comes on the heels of the company demonstrating its ability to stabilize its operations and make significant strides towards profitability. The analysts set a price target of $10 per share, reflecting their belief in Peloton's resurgence.

Canaccord analysts highlighted that Peloton has built a robust community with a loyal base of 6 million members, positioning the company favorably in the competitive connected fitness market. After navigating a turbulent period, the firm insists that Peloton is not only regaining its footing but also preparing to solidify its status as a leader in this sector.

The restructuring efforts at Peloton include making its cost structure more efficient, which is expected to enhance unit economics and strengthen the balance sheet. In fact, for the fiscal year 2025, Canaccord projects Peloton will generate between $300 million and $350 million in adjusted EBITDA, a remarkable rise from just $3.5 million in the previous fiscal year.

Looking further ahead, analysts predict that revenues will see an upward trend in FY26 as new initiatives roll out, and subscriber numbers should continue to swell in FY27 thanks to the introduction of additional products. They believe Peloton's established global brand will serve as a powerful catalyst for expansion into new health and wellness segments like strength training equipment and nutrition, which in turn should foster recurring subscription growth.

Moreover, Peloton's core business dynamics have substantially improved. The company has successfully eliminated approximately $600 million in costs and significantly cut operational expenses. Canaccord anticipates that connected fitness margins will return to double digits, signaling strong profitability. They estimate the company will also achieve over $200 million in free cash flow in FY25.

With a reduction in leverage, Peloton appears well-positioned to refinance its term loan, paving the way for renewed growth in sales and subscriptions. Additionally, trading at under 1.5 times FY26 sales, Shrewd investors may find Peloton an enticing opportunity, particularly as profitability starts to ramp up.

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