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Ulta Beauty Holds Strong Against Amazon: Loop Capital Reaffirms 'Buy' Rating Despite Competition

Alex Vellor
09:51am, Monday, Mar 17, 2025
Photo by Alexey Turenkov on Unsplash.com
Loop Capital maintains a "Buy" rating on Ulta Beauty (NASDAQ: ULTA), downplaying Amazon's threat as pricing differences narrow. With strong loyalty benefits and promotions, Ulta could thrive against Amazon's competition. Price target set at $480.

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