Criteo S.A. Company Profile
Criteo S.A., a technology company, engages in the digital performance marketing in France and internationally. Its Criteo Engine solution includes recommendation algorithms that create and tailor advertisements to specific user interest by determining the specific products and services to include in the advertisement; prediction algorithms that predict the probability and nature of a users engagement with a given advertisement; and bidding engine for executing campaigns based on objectives set by the clients. The companys Criteo Engine solution also comprises dynamic creative optimization; software systems and processes that enable data synchronization, storage, and analysis of distributed computing infrastructure in multiple geographies; and experimentation platform, an offline/online platform to enhance the prediction abilities of its models. In addition, it offers data assets, which collect information about the interaction of users with its advertisers and publishers digital properties; and access to advertising inventory. Further, the company provides an integrated technology platform that includes a suite of services and software tools, such as a unified dashboard, which automates campaign execution and management tasks; and an inventory management platform that offer small-and medium-sized publishers direct access to advertisers, as well as offers consulting services. It serves companies in the online retail, classifieds, and travel industries. Criteo S.A. was founded in 2005 and is headquartered in Paris, France.