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This segment originally aired on February 15, 2023. Yahoo Finance food reporter Brooke DiPalma discusses Chipotle's new concept restaurant called "Farmesa," which is opening in Santa Monica, Calif.
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Chipotle to launch new spin-off restaurant Farmesa

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Chipotle is attempting another spin-off restaurant. It's called Farmesa Fresh Eatery.
Chipotle has failed developing two other restaurant brands. This time, it has tapped a James Beard award-winning chef to develop bowl chain Farmesa.
Chipotle Mexican Grill Inc. CMG, +1.87% said Wednesday it is testing a new type of restaurant with the opening of Farmesa in Santa Monica, California, that features a customizable menu of fresh ingred

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Farmesa marks Chipotle's first spinoff attempt during CEO Brian Niccol's tenure and will have a soft opening in late February.

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