Amazon stock downgraded from Hold/Accumulate to Sell Candidate after Wednesday trading session

The Amazon stock price fell by -0.379% on the last day (Wednesday, 15th Oct 2025) from $216.39 to $215.57. During the last trading day the stock fluctuated 2.37% from a day low at $212.66 to a day high of $217.71. The price has risen in 6 of the last 10 days but is still down by -2.29% for this period. Volume has increased on the last day by 1 million shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 45 million shares were bought and sold for approximately $9.75 billion.

On Sep 24, 2025, it was reported that Wells Fargo gave AMZN a "Overweight" grade with a "upgrade" action.

The stock is moving within a wide and horizontal trend and further movements within this trend can be expected. Given the current horizontal trend, you can expect Amazon stock with a 90% probability to be traded between $203.71 and $231.60 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stock seldom manage to go directly from the bottom of a trend up to the top. Stock turning up in the middle of a horizontal trend are therefore considered to be potential runners.

Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The Amazon stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $220.45 and $225.89. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Tuesday, September 09, 2025, and so far it has fallen -9.52%. Further fall is indicated until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Amazon finds support from accumulated volume at $214.75 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $5.05 (2.37%) between high and low. For the last week, the stock has had daily average volatility of 3.16%.

Amazon holds several negative signals and is within a wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock.Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Sell candidate.