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The Amazon stock price gained 3.38% on the last trading day (Tuesday, 6th Jan 2026), rising from $233.06 to $240.93. During the last trading day the stock fluctuated 4.78% from a day low at $232.07 to a day high of $243.16. The price has risen in 7 of the last 10 days and is up by 5.97% over the past 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 8 million more shares were traded than the day before. In total, 54 million shares were bought and sold for approximately $12.91 billion.
On Jan 06, 2026, it was reported that Bank of America Securities gave AMZN a "Buy" grade with a "hold" action.
The stock lies in the middle of a wide and weak rising trend in the short term and a further rise within the trend is signaled.Given the current short-term trend, the stock is expected to rise 2.67% during the next 3 months and, with a 90% probability hold a price between $226.27 and $265.56 at the end of this 3-month period.
Mostly positive signals in the chart today. The Amazon stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $232.63 and $228.94. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Thursday, November 20, 2025, and so far it has risen 10.96%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal.
On the downside, the stock finds support just below today's level from accumulated volume at $227.35 and $222.86.There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Amazon finds support just below today's level at $227.35. If this is broken, then the next support from accumulated volume will be at $222.86 and $216.37.
In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $11.09 between high and low, or 4.78%. For the last week the stock has had daily average volatility of 2.94%.
Amazon holds several positive signals and is within a weak rising trend. As the old saying says, "Let the trend be your friend.'". We therefore consider it to be a good choice at these current levels and we are expecting further gains during the next 3 months.
Check full Amazon forecast and analysis here.