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Amazon stock upgraded to Hold/Accumulate.

StockInvest.us, 2 months ago


The Amazon stock price gained 1.83% on the last trading day (Wednesday, 4th Oct 2023), rising from $124.72 to $127.00. During the last trading day the stock fluctuated 1.34% from a day low at $125.68 to a day high of $127.36. The price has been going up and down for this period, and there has been a -6.13% loss for the last 2 weeks. Volume fell on the last day by -8 million shares and in total, 43 million shares were bought and sold for approximately $5.41 billion. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

On Sep 26, 2023, it was reported that Cowen & Co. gave AMZN a "Outperform" grade with a "hold" action.

The stock is at the lower part of a wide and horizontal trend in the short term, and normally this may pose a good buying opportunity, though a breakdown through the bottom trend line at $124.75 will give a strong sell signal and a trend shift may be expected.Given the current horizontal trend, you can expect Amazon stock with a 90% probability to be traded between $126.44 and $147.28 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.


There are mixed signals in the stock today. The Amazon stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $134.37. On a fall, the stock will find some support from the short-term average at $126.61. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). A buy signal was issued from a pivot bottom point on Tuesday, October 03, 2023, and so far it has risen 1.83%. Further rise is indicated until a new top pivot has been found. Volume fell during the last trading day despite gaining prices. This causes a divergence between volume and price and it may be an early warning. The stock should be watched closely.

Amazon finds support from accumulated volume at $125.98 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $1.68 between high and low, or 1.34%. For the last week, the stock has had daily average volatility of 2.60%.

Amazon is oversold on RSI14 (24). Some stocks may drop long and hard while being oversold on RSI before turning, which increases the general risk.

Amazon holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold/Accumulate candidate.

Check full Amazon forecast and analysis here.