Amazon stock upgraded to Hold/Accumulate

The Amazon stock price fell by -1.84% on the last day (Wednesday, 22nd Oct 2025) from $222.03 to $217.95. During the last trading day the stock fluctuated 1.61% from a day low at $216.52 to a day high of $220.01. The price has fallen in 6 of the last 10 days and is down by -3.23% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -7 million shares and in total, 42 million shares were bought and sold for approximately $9.06 billion.

On Oct 22, 2025, it was reported that Benchmark gave AMZN a "Buy" grade with a "hold" action.

The stock lies in the middle of a wide and falling trend in the short term and further fall within the trend is signaled.Given the current short-term trend, the stock is expected to fall -3.53% during the next 3 months and, with a 90% probability hold a price between $196.94 and $225.82 at the end of this 3-month period.

A buy signal was issued from a pivot bottom point on Friday, October 17, 2025, and so far it has risen 2.30%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The Amazon stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $224.26. On a fall, the stock will find some support from the short-term average at $216.56. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Amazon finds support from accumulated volume at $216.37 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $3.48 between high and low, or 1.61%. For the last week the stock has had daily average volatility of 2.00%.

Amazon holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.