Google stock downgraded to Hold/Accumulate

The Google stock price gained 1.16% on the last trading day (Wednesday, 17th May 2023), rising from $120.09 to $121.48. During the last trading day the stock fluctuated 2.36% from a day low at $119.46 to a day high of $122.28. The price has risen in 7 of the last 10 days and is up by 14.47% over the past 2 weeks. Volume fell on the last day by -6 million shares and in total, 26 million shares were bought and sold for approximately $3.13 billion. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

Cowen & Co. is very positive about GOOG and gave it a "" rating on Jan 11, 2023. The price target was set to 125.

The stock has broken the strong rising the short-term trend up and an even stronger rate of rising is indicated. For any reaction back there will now be support on the roof on the current trend broken at $121.39, a level that may pose a second chance to hit a runner. According to fan-theory $132.36 will be the next possible trend-top level and thereby pose a resistance level that may not be broken at the first attempt.

The Google stock holds buy signals from both short and long-term moving averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $116.22 and $108.03. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Wednesday, April 26, 2023, and so far it has risen 16.30%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell during the last trading day despite gaining prices. This causes a divergence between volume and price and it may be an early warning. The stock should be watched closely.

Google finds support from accumulated volume at $116.90 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $2.82 between high and low, or 2.36%. For the last week, the stock has had daily average volatility of 2.51%.

The Google stock is extremely overbought on RSI14 (79). Normally this may pose a good selling opportunity but since the stock has broken the trend up, the chance for a major correction due to high RSI is very small as the stock will find support at the trend broken.

Google holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Strong Buy to a Hold/Accumulate candidate.