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The Amazon stock price gained 2.48% on the last trading day (Thursday, 18th Dec 2025), rising from $221.27 to $226.76. During the last trading day the stock fluctuated 2.15% from a day low at $224.41 to a day high of $229.23. The price has been going up and down for this period, and there has been a -1.03% loss for the last 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 5 million more shares were traded than the day before. In total, 48 million shares were bought and sold for approximately $10.96 billion.
On Dec 09, 2025, it was reported that Guggenheim gave AMZN a "Buy" grade with a "initialise" action.
The stock lies in the lower part of a wide and weak rising trend in the short term, and this may normally pose a very good buying opportunity. If the lower trend floor at $220.24 is broken, it will firstly indicate a slower rate of rising, but may also be an early warning for a trend shift.Given the current short-term trend, the stock is expected to rise 4.14% during the next 3 months and, with a 90% probability hold a price between $229.35 and $269.95 at the end of this 3-month period.
A buy signal was issued from a pivot bottom point on Thursday, November 20, 2025, and so far it has risen 4.43%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Amazon stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $232.90. On a fall, the stock will find some support from the short-term average at $225.91. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal.
Amazon finds support from accumulated volume at $222.86 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $4.82 (2.15%) between high and low. For the last week, the stock has had daily average volatility of 2.00%.
Amazon holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.
Check full Amazon forecast and analysis here.