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The Amazon stock price gained 1.00% on the last trading day (Wednesday, 25th Feb 2026), rising from $208.56 to $210.64. During the last trading day the stock fluctuated 1.27% from a day low at $208.93 to a day high of $211.59. The price has risen in 6 of the last 10 days and is up by 1.81% over the past 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 732 thousand more shares were traded than the day before. In total, 39 million shares were bought and sold for approximately $8.26 billion.
On Feb 06, 2026, it was reported that RBC Capital gave AMZN a "Outperform" grade with a "hold" action.
The stock lies in the middle of a wide and falling trend in the short term and further fall within the trend is signaled.Given the current short-term trend, the stock is expected to fall -7.87% during the next 3 months and, with a 90% probability hold a price between $180.95 and $219.17 at the end of this 3-month period.
A buy signal was issued from a pivot bottom point on Friday, February 13, 2026, and so far it has risen 5.96%. Further rise is indicated until a new top pivot has been found. Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Amazon stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $226.66. On a fall, the stock will find some support from the short-term average at $206.48. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD).
Amazon finds support from accumulated volume at $210.32 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $2.66 between high and low, or 1.27%. For the last week, the stock has had daily average volatility of 2.49%.
Amazon holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock.
Check full Amazon forecast and analysis here.