- High gross margin of 100.0%
- Strong operating margin of 34.3%
- Low bankruptcy risk (Altman Z-Score: 6.50)
Booking Holdings Inc. stock upgraded from Hold/Accumulate to Buy Candidate after Friday trading session
(Updated on Jun 26, 2026)
The Booking Holdings Inc. stock price gained 2.49% on the last trading day (Friday, 26th Jun 2026), rising from $177.05 to $181.46. During the last trading day the stock fluctuated 3.60% from a day low at $176.92 to a day high of $183.29. The price has risen in 7 of the last 10 days and is up by 10.92% over the past 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 2 million more shares were traded than the day before. In total, 13 million shares were bought and sold for approximately $2.31 billion.
The stock lies the upper part of a wide and falling trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break up at the top trend line at $185.46 will firstly indicate a slower falling rate, but may be the first sign of a trend shift. Given the current short-term trend, the stock is expected to fall -4.46% during the next 3 months and, with a 90% probability hold a price between $143.52 and $177.19 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.
BKNG Signals & Forecast
Mostly positive signals in the chart today. The Booking Holdings Inc. stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $174.27 and $165.59. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Friday, May 15, 2026, and so far it has risen 17.73%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal.
Support, Risk & Stop-loss for Booking Holdings Inc. stock
Booking Holdings Inc. finds support from accumulated volume at $181.25 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $6.37 between high and low, or 3.60%. For the last week, the stock has had daily average volatility of 4.44%.
Our recommended stop-loss: $174.71 (-3.72%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 28 days ago.)
Trading Expectations (BKNG) For The Upcoming Trading Day Of Monday 29th
For the upcoming trading day on Monday, 29th we expect Booking Holdings Inc. to open at $180.56, and during the day (based on 14 day Average True Range), to move between $178.14 and $184.78, which gives a possible trading interval of +/-$6.63 (+/-3.72%) up or down from last closing price. If Booking Holdings Inc. takes out the full calculated possible swing range there will be an estimated 3.72% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $181.25 (0.12%) than the resistance at $185.69 (2.33%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is Booking Holdings Inc. stock A Buy?
Several short-term signals are positive, despite the stock being in a falling trend, we conclude that the current level may hold a buying opportunity as there is a fair chance for stock to perform well in the short-term. We have upgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Buy candidate.
Current score:
2.574
Buy Candidate
Upgraded
Predicted Fair Opening Price
Predicted fair opening price on June 29, 2026 - $180.56 ( 0.498%).
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BKNG Performance
Trading levels for BKNG
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 186.93 | 3.01% |
| R2 | 184.49 | 1.67% |
| R1 | 182.99 | 0.84% |
| Price | 181.46 | |
| S1 | 178.12 | -1.84% |
| S2 | 176.62 | -2.67% |
| S3 | 174.19 | -4.01% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 192.03 | 5.82% |
| R2 | 192.01 | 5.81% |
| R1 | 185.69 | 2.33% |
| Price | 181.46 | |
| S1 | 181.25 | -0.116% |
| S2 | 171.78 | -5.33% |
| S3 | 167.77 | -7.54% |
BKNG Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Jun 05, 2026 | Jun 05, 2026 | Jun 30, 2026 | $0.420 | 0.248% |
| 2 | Feb 16, 2026 | Mar 06, 2026 | Mar 31, 2026 | $10.50 | 0.258% |
| 3 | Oct 27, 2025 | Dec 05, 2025 | Dec 31, 2025 | $9.60 | 0.189% |
| 4 | Jul 25, 2025 | Sep 05, 2025 | Sep 30, 2025 | $9.60 | 0.174% |
| 5 | Apr 28, 2025 | Jun 06, 2025 | Jun 30, 2025 | $9.60 | 0.181% |
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