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Lovesac Company stock price up 1.79% on Thursday
(Updated on Jul 09, 2026)

Buy or Hold candidate since Jun 25, 2026 Gain 5.90%

The Lovesac Company stock price gained 1.79% on the last trading day (Thursday, 9th Jul 2026), rising from $16.76 to $17.06. During the last trading day the stock fluctuated 5.01% from a day low at $16.37 to a day high of $17.19. The price has risen in 6 of the last 10 days and is up by 6.43% over the past 2 weeks. Volume fell on the last day by -72 thousand shares and in total, 158 thousand shares were bought and sold for approximately $2.70 million. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock is moving within a very wide and horizontal trend and further movements within this trend can be expected. Given the current horizontal trend, you can expect Lovesac Company stock with a 90% probability to be traded between $14.11 and $18.55 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.

LOVE Signals & Forecast

The Lovesac Company stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $17.30. On a fall, the stock will find some support from the long-term average at approximately $16.01. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell during the last trading day despite gaining prices. This causes a divergence between volume and price and it may be an early warning. The stock should be watched closely. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Tuesday, July 07, 2026, and so far it has fallen -7.43%. Further fall is indicated until a new bottom pivot has been found.

Support, Risk & Stop-loss for Lovesac Company stock

Lovesac Company finds support from accumulated volume at $16.93 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $0.82 between high and low, or 5.01%. For the last week, the stock has had daily average volatility of 7.61%.

Our recommended stop-loss: $16.19 (-5.12%) (This stock has high daily movements and this gives high risk. There is a sell signal from a pivot top found 2 days ago.)

Trading Expectations (LOVE) For The Upcoming Trading Day Of Friday 10th

For the upcoming trading day on Friday, 10th we expect Lovesac Company to open at $16.87, and during the day (based on 14 day Average True Range), to move between $16.53 and $17.59, which gives a possible trading interval of +/-$1.06 (+/-6.40%) up or down from last closing price. If Lovesac Company takes out the full calculated possible swing range there will be an estimated 6.40% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $16.93 (0.76%) than the resistance at $17.51 (2.64%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Lovesac Company stock A Buy?

Lovesac Company holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: -0.662 Hold/Accumulate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 10, 2026 - $16.87 ( 1.09%).

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LOVE Performance

Trading levels for LOVE

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Fibonacci Support & Resistance Levels

Level Price
R3 17.69 3.71%
R2 17.38 1.88%
R1 17.19 0.742%
Price 17.06
S1 16.56 -2.93%
S2 16.37 -4.06%
S3 16.05 -5.90%

Accumulated Volume Support & Resistance Levels

Level Price
R3 18.43 8.03%
R2 18.04 5.74%
R1 17.51 2.64%
Price 17.06
S1 16.93 -0.762%
S2 16.30 -4.45%
S3 16.11 -5.57%

FAQ

What is the symbol for Lovesac Company Stock and on which exchange is it traded?
The symbol for Lovesac Company is LOVE and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Lovesac Company Stock?
Lovesac Company holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

How to buy Lovesac Company Stock?
Lovesac Company Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Lovesac Company Stock.

What's the current price of Lovesac Company Stock?
As of the end of day on the Jul 09, 2026, the price of an Lovesac Company (LOVE) share was $17.06.

What is the 52-week high and low for Lovesac Company Stock?
The 52-week high for Lovesac Company Stock is $20.88 and the 52-week low is $10.33.

What is the market capitalization of Lovesac Company Stock?
As of the Jul 09, 2026, the market capitalization of Lovesac Company is 249.731M.

When is the next earnings date for Lovesac Company?
The upcoming earnings date for Lovesac Company is Sep 10, 2026.
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ABOUT LOVESAC COMPANY
Lovesac Company
The Lovesac Company designs, manufactures, and sells furniture. It offers sactionals, such as seats and sides; sacs, including foam beanbag chairs; and accessories comprising drink holders, footsac blankets, decorative pillows, fitted seat tables, and ottomans. As of January 30, 2022, the company operated 146 showrooms. It markets its products primarily through lovesac.com website, as well as showrooms at top tier malls, lifestyle centers, kiosks...
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