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Roku stock price up 0.307% on Friday
(Updated on Jul 10, 2026)

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Buy or Hold candidate since Jun 16, 2026 Gain 1.99%

The Roku stock price gained 0.307% on the last trading day (Friday, 10th Jul 2026), rising from $140.26 to $140.69. During the last trading day the stock fluctuated 1.13% from a day low at $140.40 to a day high of $141.99. The price has risen in 7 of the last 10 days and is up by 4.42% over the past 2 weeks. Volume fell on the last day by -762 thousand shares and in total, 2 million shares were bought and sold for approximately $253.13 million. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 23.62% during the next 3 months and, with a 90% probability hold a price between $156.34 and $188.20 at the end of this 3-month period.

ROKU Signals & Forecast

A sell signal was issued from a pivot top point on Friday, June 12, 2026, and so far it has fallen -2.07%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Some positive signals were issued as well, and these may have some influence on the near short-term development. The Roku stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $140.94. On a fall, the stock will find some support from the long-term average at approximately $132.52. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Volume fell during the last trading day despite gaining prices. This causes a divergence between volume and price and it may be an early warning. The stock should be watched closely.

Support, Risk & Stop-loss for Roku stock

Roku finds support from accumulated volume at $138.07 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $1.59 between high and low, or 1.13%. For the last week, the stock has had daily average volatility of 1.28%.

Our recommended stop-loss: $135.87 (-3.42%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 18 days ago.)

Trading Expectations (ROKU) For The Upcoming Trading Day Of Monday 13th

For the upcoming trading day on Monday, 13th we expect Roku Inc to open at $141.03, and during the day (based on 14 day Average True Range), to move between $138.95 and $142.43, which gives a possible trading interval of +/-$3.49 (+/-2.51%) up or down from last closing price. If Roku Inc takes out the full calculated possible swing range there will be an estimated 2.51% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $140.90 (0.15%) than the support at $138.07 (1.86%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Roku Inc stock A Buy?

Several of the signals/indicators are negative, and we believe that this will affect on the development for the next days and maybe possible weeks. However, over time, we think that today's level holds a possible buying opportunity and that the price will be higher during or at the end of this 3-month period.

Current score: 2.363 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 13, 2026 - $141.03 ( 0.239%).

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ROKU Performance

Trading levels for ROKU

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Fibonacci Support & Resistance Levels

Level Price
R3 142.62 1.37%
R2 142.01 0.94%
R1 141.63 0.671%
Price 140.69
S1 140.42 -0.192%
S2 140.04 -0.459%
S3 139.44 -0.89%

Accumulated Volume Support & Resistance Levels

Level Price
R3 143.66 2.11%
R2 142.43 1.24%
R1 140.90 0.149%
Price 140.69
S1 138.07 -1.86%
S2 137.95 -1.95%
S3 137.29 -2.42%

FAQ

What is the symbol for Roku Stock and on which exchange is it traded?
The symbol for Roku is ROKU and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Roku Stock?
Several of the signals/indicators are negative, and we believe that this will affect on the development for the next days and maybe possible weeks. However, over time, we think that today's level holds a possible buying opportunity and that the price will be higher during or at the end of this 3-month period.

How to buy Roku Stock?
Roku Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Roku Stock.

What's the current price of Roku Stock?
As of the end of day on the Jul 10, 2026, the price of an Roku (ROKU) share was $140.69.

What is the 52-week high and low for Roku Stock?
The 52-week high for Roku Stock is $148.88 and the 52-week low is $78.53.

What is the market capitalization of Roku Stock?
As of the Jul 10, 2026, the market capitalization of Roku is 20.87B.

When is the next earnings date for Roku?
The upcoming earnings date for Roku is Jul 30, 2026.
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ABOUT ROKU INC
Roku
Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live TV, news sports, shows, and others. As of December 31, 2021, the company had 60.1 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as ...
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