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Steven Madden stock upgraded from Sell Candidate to Hold/Accumulate after Friday trading session
(Updated on Jul 10, 2026)

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Hold candidate since Jul 10, 2026

The Steven Madden stock price gained 4.19% on the last trading day (Friday, 10th Jul 2026), rising from $40.32 to $42.01. During the last trading day the stock fluctuated 5.01% from a day low at $40.28 to a day high of $42.30. The price has fallen in 6 of the last 10 days but is still up by 1.28% over the past 2 weeks. Volume fell on the last day by -70 thousand shares and in total, 914 thousand shares were bought and sold for approximately $38.40 million. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 12.99% during the next 3 months and, with a 90% probability hold a price between $44.29 and $53.98 at the end of this 3-month period.

SHOO Signals & Forecast

There are mixed signals in the stock today. The Steven Madden stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $42.84. On a fall, the stock will find some support from the short-term average at $40.35. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). A buy signal was issued from a pivot bottom point on Wednesday, July 08, 2026, and so far it has risen 7.66%. Further rise is indicated until a new top pivot has been found. Volume fell during the last trading day despite gaining prices. This causes a divergence between volume and price and it may be an early warning. The stock should be watched closely.

Support, Risk & Stop-loss for Steven Madden stock

Steven Madden finds support from accumulated volume at $40.02 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $2.02 between high and low, or 5.01%. For the last week, the stock has had daily average volatility of 3.70%.

Our recommended stop-loss: $40.46 (-3.68%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 2 days ago.)

Trading Expectations (SHOO) For The Upcoming Trading Day Of Monday 13th

For the upcoming trading day on Monday, 13th we expect Steven Madden to open at $41.53, and during the day (based on 14 day Average True Range), to move between $41.21 and $42.81, which gives a possible trading interval of +/-$1.59 (+/-3.86%) up or down from last closing price. If Steven Madden takes out the full calculated possible swing range there will be an estimated 3.86% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $42.84 (1.98%) than the support at $40.02 (4.74%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Steven Madden stock A Buy?

Steven Madden holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.

Current score: -0.005 Hold/Accumulate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on July 13, 2026 - $41.53 ( 1.14%).

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SHOO Performance

Trading levels for SHOO

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Fibonacci Support & Resistance Levels

Level Price
R3 43.55 3.67%
R2 42.78 1.83%
R1 42.30 0.694%
Price 42.01
S1 40.76 -2.98%
S2 40.28 -4.11%
S3 39.51 -5.95%

Accumulated Volume Support & Resistance Levels

Level Price
R3 44.19 5.19%
R2 43.22 2.88%
R1 42.84 1.98%
Price 42.01
S1 40.02 -4.74%
S2 39.64 -5.64%
S3 37.69 -10.28%

SHOO Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 08, 2026 Jun 08, 2026 Jun 19, 2026 $0.210 0.530%
2 Feb 25, 2026 Mar 11, 2026 Mar 20, 2026 $0.210 0.570%
3 Dec 15, 2025 Dec 15, 2025 Dec 26, 2025 $0.210 0.547%
4 Sep 12, 2025 Sep 12, 2025 Sep 23, 2025 $0.210 0.87%
5 May 07, 2025 Jun 09, 2025 Jun 20, 2025 $0.210 0.793%

FAQ

What is the symbol for Steven Madden Stock and on which exchange is it traded?
The symbol for Steven Madden is SHOO and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Steven Madden Stock?
Steven Madden holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.

How to buy Steven Madden Stock?
Steven Madden Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Steven Madden Stock.

What's the current price of Steven Madden Stock?
As of the end of day on the Jul 10, 2026, the price of an Steven Madden (SHOO) share was $42.01.

What is the 52-week high and low for Steven Madden Stock?
The 52-week high for Steven Madden Stock is $46.88 and the 52-week low is $22.35.

What is the market capitalization of Steven Madden Stock?
As of the Jul 10, 2026, the market capitalization of Steven Madden is 3.07B.

When is the next earnings date for Steven Madden?
The upcoming earnings date for Steven Madden is Jul 29, 2026.
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ABOUT STEVEN MADDEN
Steven Madden
Steven Madden, Ltd. designs, sources, markets, and sells fashion-forward branded and private label footwear, accessories, and apparel for women, men, and children in the United States and internationally. Its Wholesale Footwear segment provides footwear under the Steve Madden, Steven by Steve Madden, Madden Girl, BB Dakota, Dolce Vita, DV Dolce Vita, Betsey Johnson, GREATS, Blondo, Anne Klein, Mad Love, Superga, Madden NYC, and COOL Planet brands...
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