Southern Company (the) Stock Forecast

Sell candidate since Jul 30, 2026 Gain 0.21%

The Southern Company (The) stock price gained 0.212% on the last trading day (Friday, 31st Jul 2026), rising from $94.34 to $94.54. During the last trading day the stock fluctuated 2.19% from a day low at $93.23 to a day high of $95.27. The price has been going up and down for this period, and there has been a -0.8% loss for the last 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 242 thousand more shares were traded than the day before. In total, 6 million shares were bought and sold for approximately $527.63 million.

The stock lies in the middle of a weak rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 3.73% during the next 3 months and, with a 90% probability hold a price between $94.90 and $102.85 at the end of this 3-month period.

SO Signals & Forecast

Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Southern Company (The) stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $96.01 and $95.39. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Thursday, July 02, 2026, and so far it has fallen -3.51%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD).

Support, Risk & Stop-loss for Southern Company (The) stock

Southern Company (The) finds support from accumulated volume at $94.14 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $2.04 between high and low, or 2.19%. For the last week the stock has had daily average volatility of 2.40%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (SO) For The Upcoming Trading Day Of Monday 3rd

For the upcoming trading day on Monday, 3rd we expect Southern Company (The) to open at $94.35, and during the day (based on 14 day Average True Range), to move between $93.57 and $95.51, which gives a possible trading interval of +/-$1.93 (+/-2.06%) up or down from last closing price. If Southern Company (The) takes out the full calculated possible swing range there will be an estimated 2.06% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $94.93 (0.41%) than the support at $94.14 (0.42%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Dividend Warning For SO

Dividend coming up for SO: Ex-dividend date (Monday 17th August, 2026) is 14 days away. The dividend is $0.760.

Is Southern Company (The) stock A Buy?

The Southern Company (The) stock holds several negative signals and despite the positive trend, we believe Southern Company (The) will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

Current score: -1.457 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on August 3, 2026 - $94.35 ( 0.204%).

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