NYSE:SO

Southern Company (the) Stock Forecast

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$90.58
-0.110 (-0.121%)
At Close: Nov 17, 2025
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Red day on Monday for Southern Company (The) stock after losing 0.121%
(Updated on Nov 17, 2025)

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Sell candidate since Nov 14, 2025 Loss -0.12%

The Southern Company (The) stock price fell by -0.121% on the last day (Monday, 17th Nov 2025) from $90.69 to $90.58. It has now fallen 3 days in a row. During the last trading day the stock fluctuated 0.92% from a day low at $90.14 to a day high of $90.97. The price has fallen in 7 of the last 10 days and is down by -2.76% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -61 thousand shares and in total, 5 million shares were bought and sold for approximately $412.27 million.

Given the current horizontal trend, you can expect Southern Company (The) stock with a 90% probability to be traded between $91.46 and $101.03 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stock seldom manage to go directly from the bottom of a trend up to the top. Stock turning up in the middle of a horizontal trend are therefore considered to be potential runners.

SO Signals & Forecast

There are few to no technical positive signals at the moment. The Southern Company (The) stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $91.10 and $94.75. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Wednesday, October 15, 2025, and so far it has fallen -9.17%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Southern Company (The) stock

There is no support from accumulated volume below today's level and given the right condition the stock may perform very badly in the next couple of days.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.83 between high and low, or 0.92%. For the last week, the stock has had daily average volatility of 1.21%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (SO) For The Upcoming Trading Day Of Tuesday 18th

For the upcoming trading day on Tuesday, 18th we expect Southern Company (The) to open at $90.56, and during the day (based on 14 day Average True Range), to move between $89.88 and $91.28, which gives a possible trading interval of +/-$1.40 (+/-1.55%) up or down from last closing price. If Southern Company (The) takes out the full calculated possible swing range there will be an estimated 1.55% move between the lowest and the highest trading price during the day.

With no support below and resistance from accumulated volume @ $91.41, some $0.83 (0.92%) from the current price of $90.58, our system finds the risk reward not very attractive.

Dividend Warning For SO

Notice for SO: Ex-dividend date was Monday 17th November, 2025. The dividend was $0.740.

Is Southern Company (The) stock A Buy?

Southern Company (The) holds several negative signals and is within a wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock.

Current score: -1.633 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on November 18, 2025 - $90.56 ( 0.0193%).

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SO Performance

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Fibonacci Support & Resistance Levels

Level Price
R3 91.39 0.89%
R2 91.07 0.545%
R1 90.88 0.330%
Price 90.58
S1 90.25 -0.368%
S2 90.05 -0.584%
S3 89.74 -0.93%

Accumulated Volume Support & Resistance Levels

Level Price
R3 93.91 3.68%
R2 93.15 2.84%
R1 91.41 0.92%
Price 90.58
S1 0 -
S2 0 -
S3 0 -

SO Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Nov 17, 2025 Nov 17, 2025 Dec 08, 2025 $0.740 0.763%
2 Jul 21, 2025 Aug 18, 2025 Sep 08, 2025 $0.740 0.779%
3 May 19, 2025 May 19, 2025 Jun 06, 2025 $0.740 0.81%
4 Jan 28, 2025 Feb 18, 2025 Mar 06, 2025 $0.720 0.81%
5 Nov 18, 2024 Nov 18, 2024 Dec 06, 2024 $0.720 0.85%

FAQ

What is the symbol for Southern Company (The) Stock and on which exchange is it traded?
The symbol for Southern Company (The) is SO and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Southern Company (The) Stock?
Southern Company (The) holds several negative signals and is within a wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock.

How to buy Southern Company (The) Stock?
Southern Company (The) Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Southern Company (The) Stock.

What's the current price of Southern Company (The) Stock?
As of the end of day on the Nov 17, 2025, the price of an Southern Company (The) (SO) share was $90.58.

What is the 52-week high and low for Southern Company (The) Stock?
The 52-week high for Southern Company (The) Stock is $100.84 and the 52-week low is $80.46.

What is the market capitalization of Southern Company (The) Stock?
As of the Nov 17, 2025, the market capitalization of Southern Company (The) is 99.614B.

When is the next earnings date for Southern Company (The)?
The upcoming earnings date for Southern Company (The) is Feb 19, 2026.
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ABOUT SOUTHERN COMPANY (THE)
Southern Company (The)
The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates through Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services segments. The company also develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; and distributes n...
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