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RSI low/high Values: [ 25 - 75 ]
* StockInvest.us uses dynamically calculated RSI max/min levels to determine when stock is oversold or overbought based on historical behavior.
AI Analysis of SO
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Weaker technical forecast for Southern Company (The) as stock downgraded to Sell Candidate.
(Updated on Apr 16, 2024)

Sell candidate since Apr 16, 2024 PDF

The Southern Company (The) stock price fell by -0.91% on the last day (Tuesday, 16th Apr 2024) from $68.39 to $67.77. It has now fallen 5 days in a row. During the last trading day the stock fluctuated 1.05% from a day low at $67.53 to a day high of $68.24. The price has fallen in 8 of the last 10 days and is down by -5% for this period. Volume has increased on the last day by 460 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 4 million shares were bought and sold for approximately $292.28 million.

The stock lies in the lower part of a weak rising trend in the short term, and this may normally pose a very good buying opportunity. If the lower trend floor at $67.38 is broken, it will firstly indicate a slower rate of rising, but may also be an early warning for a trend shift. Given the current short-term trend, the stock is expected to rise 2.85% during the next 3 months and, with a 90% probability hold a price between $69.30 and $74.19 at the end of this 3-month period.

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SO Signals & Forecast

There are few to no technical positive signals at the moment. The Southern Company (The) stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $69.27 and $69.36. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Thursday, March 28, 2024, and so far it has fallen -5.53%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for Southern Company (The) stock

Southern Company (The) finds support from accumulated volume at $67.25 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $0.710 between high and low, or 1.05%. For the last week the stock has had daily average volatility of 1.74%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (SO) For The Upcoming Trading Day Of Wednesday 17th

For the upcoming trading day on Wednesday, 17th we expect Southern Company (The) to open at $67.85, and during the day (based on 14 day Average True Range), to move between $66.64 and $68.90, which gives a possible trading interval of +/-$1.13 (+/-1.67%) up or down from last closing price. If Southern Company (The) takes out the full calculated possible swing range there will be an estimated 3.33% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $68.20 (0.63%) than the support at $67.25 (0.77%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Southern Company (The) stock A Buy?

The Southern Company (The) stock holds several negative signals and despite the positive trend, we believe Southern Company (The) will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Hold/Accumulate to a Sell candidate.

Current score: -2.360 Sell Candidate Downgraded

Predicted Opening Price for Southern Company (The) of Wednesday, April 17, 2024

Fair opening price April 17, 2024 Current price
$67.85 ( 0.113%) $67.77

The predicted opening price is based on yesterday's movements between high, low, and closing price.

Trading levels for SO

Fibonacci Support & Resistance Levels

Level Price
Resistance R3 68.56 1.16 %
R2 68.29 0.761 %
R1 68.12 0.513 %
Current price: 67.77
Support S1 67.58 -0.287 %
S2 67.41 -0.534 %
S3 67.14 -0.93 %

Accumulated Volume Support & Resistance Levels

Level Price
Resistance R3 69.77 2.95 %
R2 69.25 2.18 %
R1 68.20 0.634 %
Current price 67.77
Support S1 67.25 -0.767%
S2 66.83 -1.39%
S3 66.48 -1.90%

SO Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Feb 16, 2024 Feb 16, 2024 Mar 06, 2024 $0.700 1.02%
2 Oct 16, 2023 Nov 17, 2023 Dec 06, 2023 $0.700 0.97%
3 Jul 17, 2023 Aug 18, 2023 Sep 06, 2023 $0.700 1.06%
4 Apr 17, 2023 May 12, 2023 Jun 06, 2023 $0.700 1.01%
5 Jan 20, 2023 Feb 17, 2023 Mar 06, 2023 $0.680 1.04%

FAQ

What is the symbol for Southern Company (The) Stock and on which exchange is it traded?
The symbol for Southern Company (The) is SO and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Southern Company (The) Stock?
The Southern Company (The) stock holds several negative signals and despite the positive trend, we believe Southern Company (The) will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Hold/Accumulate to a Sell candidate.

How to buy Southern Company (The) Stock?
Southern Company (The) Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Southern Company (The) Stock.

What's the current price of Southern Company (The) Stock?
As of the end of day on the 2024-04-16, the price of an Southern Company (The) (SO) share was $67.77.

What is the 52-week high and low for Southern Company (The) Stock?
The 52-week high for Southern Company (The) Stock is $75.80 and the 52-week low is $61.56.

What is the market capitalization of Southern Company (The) Stock?
As of the 2024-04-16, the market capitalization of Southern Company (The) is 73.938B.

When is the next earnings date for Southern Company (The)?
The upcoming earnings date for Southern Company (The) is May 02, 2024.
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About Southern Company (The)

Southern Company (The) The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates through Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services segments. The company also develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; and distributes n... SO Profile

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