News Digest / Latest Stock Market News / Ford Shifts Oakville Plant to F-Series Truck Production

Ford Shifts Oakville Plant to F-Series Truck Production

Alex Vellor
08:19am, Thursday, Jul 18, 2024
Photo by Nadine Shaabana on Unsplash.com

Ford Motor Company (NYSE:F) has announced a major shift in production plans at its Oakville Assembly plant in Canada. Originally set to build electric vehicles, the facility will now produce larger, gasoline-powered F-Series Super Duty trucks.

This change comes after Ford delayed the launch of its three-row electric SUVs from 2025 to 2027, due to slower-than-expected growth in EV demand.

The company remains committed to its EV timeline but has not disclosed a new production site for these vehicles. Ford plans to add capacity for 100,000 F-Series trucks at Oakville, integrating what it calls "future multi-energy technology."

CEO Jim Farley highlighted the global demand for Super Duty trucks, noting that even with plants in Kentucky and Ohio running at full capacity, supply can't meet the demand. Ford also plans to invest about $3 billion to expand Super Duty production, with $2.3 billion allocated for assembly and stamping operations at Oakville.

To bridge the gap between gasoline and electric vehicles, Ford is focusing more on hybrid models. The automaker aims to quadruple hybrid production in the coming years, appealing to consumers not yet ready for full-electric options.

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