News Digest / Ticker: PMMAF

Ticker: PMMAF

04:11am, Friday, Jul 25, 2025

Puma Plunges 18% After Slashing 2025 Sales Forecast by Over 10% Amid Tariff Headwinds

Puma (PMMAF) shares plummeted 18% after cutting 2025 sales outlook and flagging a full-year loss. Weak retro sneaker demand, rising U.S. tariffs, and missed forecasts weigh heavily as new leadership faces tough turnaround ahead.