Under Armour Predicts Lower Sales and Earnings, Announces CFO Swap Amid Tariff Challenges

Under Armour (NYSE: UAA) has lowered its full-year revenue and profit projections, falling short of Wall Street's estimates as the company grapples with slowing demand and increased tariff pressures. Shares slipped slightly in premarket trading following the announcement.

The Maryland-based performance apparel brand revealed that Reza Taleghani will succeed David Bergman as chief financial officer, with the transition set for February 2026. Bergman will remain with the company until the end of the first quarter of fiscal 2027.

CEO Kevin Plank, who returned to the helm earlier this year, has been steering efforts to turn around a sales slump stretching over the past couple of years. However, undercurrents like unpredictable tariffs implemented under President Donald Trump and their impact on import costs have clouded the outlook.

Under Armour forecasts a revenue decline between 4% and 5% for fiscal 2026, notably worse than analyst consensus calling for a 4% drop, according to LSEG data. Adjusted earnings per share are now estimated in the 3 to 5-cent range, below the 6-cent average expectation from analysts.

For the recently reported third quarter, revenue came in at $1.33 billion, down 5% year-over-year but still modestly above analysts' predicted $1.31 billion. The figures underscore the ongoing headwinds facing the company as consumer spending softens and tariff burdens rise.

The CFO change signals a fresh chapter for Under Armour's financial leadership amid this tough patch. Taleghani steps in with a mandate to help manage the company's cost structure and strategy moving forward, while Bergman's continued presence suggests a gradual handover.

This update marks a notable moment in Under Armour's evolution, especially given Kevin Plank's recent return as CEO to reorient the company's trajectory after tough market conditions. The challenge remains significant as broader economic factors and trade policies continue to weigh on demand.

Certainly, the market will be weighing how these projections and executive changes shape Under Armour's near-term performance and strategic moves in a competitive sportswear sector.