Should you buy UAA stock?

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Based on market data through , StockInvest.us rates Under Armour Inc (UAA) as a Sell Candidate with a technical score of -4.56 on its -10 to +10 scale. This is an upgrade from Strong Sell in the previous daily evaluation.

  • Sell signal since
  • Price since signal Down 4.53%
  • 3-month trend forecast Up 32.16%
  • Sell Candidate -4.56
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Some Reasons Why To Add UAA:
  • Beat earnings estimates in all of the last 4 quarters
  • Consistently positive technical signals over the last month
  • Highly efficient cash conversion (548% FCF/OCF ratio)
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High volatility in Under Armour Inc stock price on Friday which ended trading at $6.11
(Market data through Aug 07, 2026)

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Sell candidate since Aug 06, 2026 Loss -4.53%

The Under Armour Inc stock price fell by -4.53% on the last day (Friday, 7th Aug 2026) from $6.40 to $6.11. It has now fallen 3 days in a row. During the last trading day the stock fluctuated 10.70% from a day low at $5.70 to a day high of $6.31. The price has fallen in 6 of the last 10 days and is down by -13.21% for this period. Volume has increased on the last day by 4 million shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 16 million shares were bought and sold for approximately $97.51 million.

The stock has broken the wide and strong rising short-term trend down. This signalizes a slower rate of rising, but may also be an early warning about a possible trend shift. Due to the trend being broken there will now be resistance at the bottom line of the trend at $6.76. A reaction back to this level may hold a second chance to get out before further falls.

UAA Signals & Forecast

There are few to no technical positive signals at the moment. The Under Armour Inc stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $6.62 and $6.67. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Friday, July 17, 2026, and so far it has fallen -17.77%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for Under Armour Inc stock

On the downside, the stock finds support just below today's level from accumulated volume at $5.78 and $5.11. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Under Armour Inc finds support just below today's level at $5.78. If this is broken, then the next support from accumulated volume will be at $5.11 and $5.03.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.610 between high and low, or 10.70%. For the last week, the stock has had daily average volatility of 5.25%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (UAA) For The Upcoming Trading Day Of Monday 10th

For the upcoming trading day on Monday, 10th we expect Under Armour Inc to open at $6.04, and during the day (based on 14 day Average True Range), to move between $5.94 and $6.28, which gives a possible trading interval of +/-$0.348 (+/-5.86%) up or down from last closing price. If Under Armour Inc takes out the full calculated possible swing range there will be an estimated 5.86% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $5.78 (5.40%) than the resistance at $6.75 (10.47%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Under Armour Inc stock A Buy?

The Under Armour Inc stock holds several negative signals and despite the positive trend, we believe Under Armour Inc will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock. We have upgraded our analysis conclusion for this stock since the last evaluation from a Strong Sell to a Sell candidate.

Current score: -4.557 Sell Candidate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on August 10, 2026 - $6.04 ( 1.15%).

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UAA Performance

Trading levels for UAA

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Fibonacci Support & Resistance Levels

Level Price
R3 6.65 8.84%
R2 6.42 5.02%
R1 6.27 2.67%
Price 6.11
S1 5.81 -4.96%
S2 5.66 -7.32%
S3 5.43 -11.13%

Accumulated Volume Support & Resistance Levels

Level Price
R3 7.25 18.66%
R2 6.85 12.11%
R1 6.75 10.47%
Price 6.11
S1 5.78 -5.40%
S2 5.11 -16.45%
S3 5.03 -17.68%

FAQ

What is the symbol for Under Armour Inc Stock and on which exchange is it traded?
The symbol for Under Armour Inc is UAA and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Under Armour Inc Stock?
Based on market data through Aug 07, 2026, StockInvest.us rates Under Armour Inc (UAA) as a Sell Candidate with a technical score of -4.56 on its -10 to +10 scale. This is an upgrade from Strong Sell in the previous daily evaluation. Since the Sell signal began on Aug 06, 2026, the price has fallen 4.53%. The current 3-month trend forecast projects a rise of 32.16%.

How to buy Under Armour Inc Stock?
Under Armour Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Under Armour Inc Stock.

What's the current price of Under Armour Inc Stock?
As of the end of day on the Aug 07, 2026, the price of an Under Armour Inc (UAA) share was $6.11.

What is the 52-week high and low for Under Armour Inc Stock?
The 52-week high for Under Armour Inc Stock is $8.15 and the 52-week low is $4.13.

What is the market capitalization of Under Armour Inc Stock?
As of the Aug 07, 2026, the market capitalization of Under Armour Inc is 2.606B.

When is the next earnings date for Under Armour Inc?
The upcoming earnings date for Under Armour Inc is Nov 05, 2026.
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ABOUT UNDER ARMOUR INC
Under Armour
Under Armour, Inc., together with its subsidiaries, engages in the developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company offers its apparel in compression, fitted, and loose fit types. It also provides footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company offers accessories, which include gloves, bags...
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