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AI Analysis of WPP
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Weaker technical forecast for WPP plc as stock downgraded to Buy Candidate.
(Updated on May 17, 2024)

Buy or Hold candidate since Apr 26, 2024 Gain 5.05% PDF

The WPP plc stock price fell by -0.724% on the last day (Friday, 17th May 2024) from $53.90 to $53.51. During the last trading day the stock fluctuated 0.96% from a day low at $53.42 to a day high of $53.93. The price has risen in 8 of the last 10 days and is up by 4.78% over the past 2 weeks. Volume has increased on the last day by 103 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 187 thousand shares were bought and sold for approximately $10.01 million.

The stock lies in the upper part of a strong rising trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break-up at the top trend line at $54.03 will firstly indicate a stronger rate of rising. Given the current short-term trend, the stock is expected to rise 17.12% during the next 3 months and, with a 90% probability hold a price between $58.98 and $63.27 at the end of this 3-month period.

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WPP Signals & Forecast

The WPP plc stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $53.20 and $49.73. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Thursday, May 16, 2024, and so far it has fallen -0.724%. Further fall is indicated until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for WPP plc stock

On the downside, the stock finds support just below today's level from accumulated volume at $48.39 and $47.49. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, WPP plc finds support just below today's level at $48.39. If this is broken, then the next support from accumulated volume will be at $47.49 and $47.37.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.511 between high and low, or 0.96%. For the last week, the stock has had daily average volatility of 0.83%.

Our recommended stop-loss: $51.95 (-2.91%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 1 day ago.)

Trading Expectations (WPP) For The Upcoming Trading Day Of Monday 20th

For the upcoming trading day on Monday, 20th we expect WPP plc to open at $53.62, and during the day (based on 14 day Average True Range), to move between $52.80 and $54.22, which gives a possible trading interval of +/-$0.709 (+/-1.32%) up or down from last closing price. If WPP plc takes out the full calculated possible swing range there will be an estimated 2.65% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $53.59 (0.15%) than the support at $48.39 (9.57%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is WPP plc stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for WPP plc stock to perform well in the short-term. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Strong Buy to a Buy candidate.

Current score: 1.398 Buy Candidate Downgraded

Predicted Opening Price for WPP plc of Monday, May 20, 2024

Fair opening price May 20, 2024 Current price
$53.62 ( 0.206%) $53.51

The predicted opening price is based on yesterday's movements between high, low, and closing price.

Trading levels for WPP

Fibonacci Support & Resistance Levels

Level Price
Resistance R3 54.13 1.16 %
R2 53.94 0.796 %
R1 53.82 0.571 %
Current price: 53.51
Support S1 53.43 -0.159 %
S2 53.30 -0.384 %
S3 53.11 -0.749 %

Accumulated Volume Support & Resistance Levels

Level Price
Resistance R3 0 .
R2 53.90 0.729 %
R1 53.59 0.150 %
Current price 53.51
Support S1 48.39 -9.57%
S2 47.49 -11.25%
S3 47.37 -11.47%

WPP Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Feb 22, 2024 Jun 07, 2024 Jul 05, 2024 $1.54 2.88%
2 Aug 04, 2023 Oct 12, 2023 Nov 03, 2023 $0.95 2.06%
3 Feb 23, 2023 Jun 08, 2023 Nov 03, 2023 $1.47 3.18%
4 Aug 05, 2022 Oct 13, 2022 Nov 01, 2022 $0.91 2.02%
5 Feb 28, 2022 Jun 09, 2022 Jul 08, 2022 $1.25 2.61%

FAQ

What is the symbol for WPP plc Stock and on which exchange is it traded?
The symbol for WPP plc is WPP and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell WPP plc Stock?
Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for WPP plc stock to perform well in the short-term. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Strong Buy to a Buy candidate.

How to buy WPP plc Stock?
WPP plc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy WPP plc Stock.

What's the current price of WPP plc Stock?
As of the end of day on the May 17, 2024, the price of an WPP plc (WPP) share was $53.51.

What is the 52-week high and low for WPP plc Stock?
The 52-week high for WPP plc Stock is $57.30 and the 52-week low is $41.13.

What is the market capitalization of WPP plc Stock?
As of the May 17, 2024, the market capitalization of WPP plc is 11.628B.

When is the next earnings date for WPP plc?
The upcoming earnings date for WPP plc is Aug 01, 2024.
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About WPP plc

WPP plc WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; d... WPP Profile

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