Adidas NFT-exclusive hoodie. | Image: Adidas Adidas is getting into the NFT game. The apparel company is launching a line of NFTs on Friday, called Into the Metaverse , which will offer buyers access to whats essentially a very exclusive fan club. NFT holders will be able to purchase special merch drops, and Adidas says members will help to shape what kinds of products and experiences the company puts together for its NFT-owning community. Adidas is in the metaverse, Tareq Nazlawy, Adidas senior director of digital growth, tells The Verge . We want to figure out what would be the dopest thing to do in that space and start involving the communities were activating through this [NFT] in how we should manifest in the virtual world. The launch comes after a couple weeks of crypto and metaverse hype from Adidas. The company launched digital tokens last month, which will offer holders early access to the NFT drop, and a couple weeks ago, it began tweeting vaguely about the metaverse.
Creative agency Al Dente has bought a plot in of The Sandbox''s metaverse, joining the likes of Snoop Dogg, Adidas and K11''s Adrian Cheng

Adidas: Why I Love The Shoes And The Stock

12:00pm, Wednesday, 15'th Dec 2021 Seeking Alpha

adidas AG (FRA:ADS) Receives Consensus Rating of Hold from Brokerages

08:32am, Wednesday, 15'th Dec 2021 Dakota Financial News
Shares of adidas AG (FRA:ADS) have been assigned an average recommendation of Hold from the sixteen analysts that are presently covering the firm, MarketBeat Ratings reports. Three research analysts have rated the stock with a hold rating. The average 1 year target price among analysts that have issued a report on the stock in the []

adidas AG (OTCMKTS:ADDYY) Short Interest Up 660.0% in November

06:18am, Wednesday, 15'th Dec 2021 Transcript Daily
adidas AG (OTCMKTS:ADDYY) was the recipient of a significant increase in short interest in the month of November. As of November 30th, there was short interest totalling 3,800 shares, an increase of 660.0% from the November 15th total of 500 shares. Based on an average trading volume of 112,300 shares, the short-interest ratio is presently []

Adidas launches shopping app with AR try-on in India

05:37am, Wednesday, 15'th Dec 2021 Livemint
The app will offer the brand''s latest sneaker drops, seasonal apparel releases and gear. It has a live chat option and AR try-on
The company has inked a long-term licensing deal with Authentic Brands Group.The transfer of ownership of the Reebok brand from Adidas to ABG is expected to happen by the March quarter, ABFRL said in a regulatory filing

SAND, CEEK VR, UFO & Nora Price to Breakout!

08:42am, Tuesday, 14'th Dec 2021 Bitcoin Ethereum News
The post SAND, CEEK VR, UFO & Nora Price to Breakout! appeared on BitcoinEthereumNews.com . Several brands across the globe such as Pepsico, Nike, and Adidas are shifting their gears to hot trends in the crypto industry such as Metaverse and NFTs. On 30th November,…

Nike Acquires NFT Fashion Startup RTFKT

01:18am, Tuesday, 14'th Dec 2021 Bitcoinist
The metaverse is going major. While Nike has dabbled in blockchain technology and digital worlds, and primary athletic-wear competitor Adidas has been more aggressive in the space as of late, the leading apparel brand is putting their foot on the gas. This week, Nike has made it’s most aggressive blockchain move yet, announcing their acquisition […]

Endowus Expands With New Head of PR

08:47am, Monday, 13'th Dec 2021 Finews Asia
Singapore-based digital wealth platform Endowus continues its expansion with the latest hire of a public relations head. Grace Chiang joins Endowus as head of PR and communications, according to a statement, after her most recent role as the public relations lead for Southeast Asian superapp Grab. She has 15 years of experience and has previously also worked for Adidas, DOCOMO and venture capital firm SGInnovate. Continued Expansion The latest hire is part of broader plans of ongoing expansion at Endowus which has raised $50 million in funds this year from various investors including UBS . In addition to growing assets under management to S$1 billion ($731 million) as of June this year, Endowus has also hired Dominic Ong as chief financial officer and head of strategic partnerships, Deepak Sarda as vice president of engineering and Valerie Tan as head of risk and compliance.

Mapping The NFT Ecosystem

01:45pm, Sunday, 12'th Dec 2021 Zero Hedge
Mapping The NFT Ecosystem NFTs have been the hottest topic and frothiest market of 2021, with sales volumes increasing by 100x while also becoming a topic of discussion on evening talk shows. It took crypto nearly a decade to really penetrate the mainstream, but as Visual Capitalist''s Niccolo Conte details below , NFTs only needed a couple of years to capture peoples attention. As brands like Budweiser, Visa, and Adidas have purchased NFTs and entered the space, its clear that NFTs are more than just another hot new trend. This infographic sponsored by Next Decentrum defines NFTs and explores the flourishing ecosystem that has quickly grown around them. Discover what non-fungible means, where NFTs are being minted and traded, and what the future holds for this asset class. What are NFTs, and What is Fungibility? NFTs are non-fungible tokens that have their history of ownership and current ownership cryptographically secured on a blockchain. These tokens can represent anything, whether its a piece of digital art in the form of a jpeg or a song as an mp3 file.
BYU distance runner Conner Mantz runs on campus in Provo on Friday, Feb. 19, 2021. Mantz is turning pro, leaving BYU on a high note of winning the 2021 NCAA cross-county individual title. | Jeffrey D. Allred, Deseret News BYUs two-time national champion made his pro debut a memorable one Conner Mantz , the two-time NCAA cross-country champion, is passing up his senior year of track to compete professionally and will soon sign a lucrative four-year deal with Nike. He already has made his presence felt on the professional scene. Two weeks after winning the collegiate cross-country title , he won the U.S. Half-Marathon Championships in South Carolina, running the seventh fastest time ever by an American (60 minutes, 50 seconds). For Mantz, the decision to return for another season of college cross-country competition, rather than sign a contract last summer, has paid off. Shoe contracts are the lifeblood of professional runners. Most of those companies had spent their budgets by the time the U.S.
In todays top retail news, Chewy surpassed 20 million active customers in the third quarter as it continues to build out a pet health platform, while Nike has filed a complaint with the U.S. International Trade Commission asking it to block imports of certain Adidas shoes. Also, retail CEOs are asking Congress for help in []
This week Nike said that numerous Adidas products, including the one pictured, infringed on its patents for Flyknit, a knitted-shoe technology.
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