The B&G Foods company said Wednesday it will review its Cream of Wheat brand packaging, which features a black chef.
Parsippany's B&G Foods said it doesn't want to "inadvertently contribute to systemic racism."
Cream of Wheat and Mrs. Butterworth are the latest brands reckoning with racially charged logos.
Cream of Wheat’s mascot is the latest to come under fire over calls of racism.
COVID-19 is redefining the future of packaged food industry as many players witness sales hitting the roof. However, in the long haul, consumer demand may dwindle if the economy goes into a nosedive.
Cream of Wheat and Mrs. Butterworth are the latest brands reckoning with racially charged logos. The soul-searching comes in the wake of PepsiCo's announcement Wednesday that it's renaming its Aunt Je
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B&G Foods of New Jersey said it doesn't want to "inadvertently contribute to systemic racism."
Its cook logo is based on Rastus, a black caricature that appeared in minstrel shows in the late 19th and early 20th centuries.
"B&G Foods unequivocally stands against prejudice and injustice of any kind," the company said in a statement.

PepsiCo drops Aunt Jemima branding

09:35am, Thursday, 18'th Jun 2020
PepsiCo Inc said it will change the name and brand image of its Aunt Jemima pancake mix and syrup which have been criticised as racist
PepsiCo Inc said on Wednesday it will change the name and brand image of its Aunt Jemima pancake mix and syrup which have been criticized as racist amid a national debate over racial inequality in the
The more than 130-year-old brand logo features an African-American woman named after a character in 19th-century minstrel shows and is rooted in a stereotype of a friendly black woman working as a ser
B&G Foods said it is reviewing the packaging of its Cream of Wheat porridge, which features a black man in a chef's hat, because it wants to 'not inadvertently contribute to systemic racism.'
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