Sign In
Buy CBRL
$56.39
-0.690 (-1.21%)
At Close: Jul 31, 2026
Cracker Barrel's logo backlash: the cost of major branding mistakes
02:16pm, Tuesday, 26'th Aug 2025
Cracker Barrel issues statement acknowledging customer concerns over its new logo while defending core values of hard work, family and homestyle food.
Cracker Barrel shares rebound after Trump urges return to old logo
02:04pm, Tuesday, 26'th Aug 2025
Shares of Cracker Barrel Old Country Store jumped more than 5% on Tuesday after President Donald Trump weighed in on the restaurant chain's polarising rebrand, urging it to restore its old logo.
Cracker Barrel stock surges after President Trump's rebranding advice
12:28pm, Tuesday, 26'th Aug 2025
Cracker Barrel's (NASDAQ: CBRL) share price rose on Tuesday as investors reacted to a rebranding intervention by President Donald Trump. The move follows backlash against the company's recent rebrandi
Trump Says Cracker Barrel Should ‘Go Back To The Old Logo' As Company Rebrand Sparks Backlash
12:25pm, Tuesday, 26'th Aug 2025
Cracker Barrel's Monday statement did not appear to quell consumer backlash to its new logo. Many responses on Instagram were highly critical: “The biggest insult to your customers is acting like yo
Did President Trump Just Offer Cracker Barrel a Chance at Redemption?
12:01pm, Tuesday, 26'th Aug 2025
Cracker Barrel's (CBRL) rebrand, featuring a new logo and modernized interiors, sparked widespread backlash for abandoning its nostalgic Southern charm.
Cracker Barrel stock is little changed today as investors appear to shrug off its logo redesign apology
11:28am, Tuesday, 26'th Aug 2025
Shares in Cracker Barrel Old Country Store (Nasdaq: CBRL) aren't reacting as much as the company had probably hoped on Tuesday after the beloved country-style restaurant chain apologized over a logo r
Trump says 'Cracker Barrel should go back to the old logo'
11:10am, Tuesday, 26'th Aug 2025
President Donald Trump weighed in on the controversial rebranding of Cracker Barrel Old Country Store. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the u
Trump declares Cracker Barrel should bring back old logo
11:06am, Tuesday, 26'th Aug 2025
President Donald Trump said Cracker Barrel "should go back to the old logo" and that the restaurant chain should admit they made a mistake in changing it.
Trump urges Cracker Barrel to revert to old logo
10:54am, Tuesday, 26'th Aug 2025
U.S. President Donald Trump on Tuesday called on Cracker Barrel Old Country Store to go back to its old logo, weighing in on the restaurant company's ongoing effort to revamp its brand that triggered
Cracker Barrel apologizes for new logo but says it is sticking with change
10:17am, Tuesday, 26'th Aug 2025
Company says ‘we could have done a better job sharing who we are' after taking heat over rebrand
Cracker Barrel's logo change ridiculed as 'stupid' and 'not very interesting'
02:30am, Tuesday, 26'th Aug 2025
Fox News contributor Liz Peek argues Cracker Barrel's logo change was unnecessary on 'The Bottom Line.' #foxbusiness #us #usnews #news #politics #trump #usa #donaldtrump #president #presidenttrump #cr
Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'
04:38pm, Monday, 25'th Aug 2025
Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its rebranding and new logo. Users on social media were quick to criticize the new logo
How a Cracker Barrel Logo Change Spawned a Political Firestorm
12:03pm, Monday, 25'th Aug 2025
The family-dining chain's brand updates draw online ire and boycott calls. “We know we won't get everything right the first time,” the company says.
Buy, Sell, or Hold Cracker Barrel Stock?
06:15am, Monday, 25'th Aug 2025
The Cracker Barrel Old Country Store Inc. (NASDAQ: CBRL) has decreased by more than 10% over the last five days, with a closing price near $55 (as of this writing). The decline followed management's c
Cracker Barrel's marketing fiasco shows investors are making woke a massive risk factor
08:46pm, Saturday, 23'rd Aug 2025
If the Cracker Barrel market puke has anything to teach Wall Street, it's that investors who are deciding where to put their money must add corporate “wokeness” to their menu of risks to digest.
