Since bottoming on March 18, 2020 low, Nike (NKE) rallied as a 5 waves into $179.10 which ended wave I on November 5, 2021 peak. Since then, the stock …

This Foreboding Sign Looms Over Nike''s Chart

02:55pm, Tuesday, 15'th Feb 2022 Benzinga
If history is any guide, there may be trouble ahead for shares of Nike (NYSE: Full story available on Benzinga.com
Peloton’s CEO is trying to quash rumors that the beleaguered fitness company will be sold to Amazon, Nike or Apple — even as he admits it’s not ultimately his call.
New Peloton CEO Dismisses Sales Speculation To Activists'' Chagrin Peloton managed to avoid any embarrassing gaffes during this year''s Super Bowl (remember the uproar over its holiday advert from a couple of years back?) but even as the world was bombarded with advertisements about crypto, NFTS and beer, Peloton''s new CEO was fielding calls from reporters insisting that there were no plans for Peloton to be put up for sale. The reports are the latest in the ongoing saga of Peloton, which has seen several interested parties consider bids, including Microsoft and Nike, only for the firm''s CEO to dismiss them. According to the FT, Barry McCarthy - formerly a CFO of Netflix and Spotify who was appointed Peloton’s chief executive last week - told the FT that he was moving from California to New York to seize a long-term growth opportunity, not a sale to an overseas firm. "If I thought it was likely that the business was going to be acquired in the foreseeable future, I can’t imagine it would be a rational act to move across the country," he said. "There are lots of other things I could be doing with my time that are quite lucrative than hanging out with a business that’s about to be sold." He added that it''s "not my vote" whether to sell the company or not. "It’s not my vote,” McCarthy said. “It is, however, the vote of the shareholders, and I’m confident a large percentage of the votes will be cast in favour of my leadership of the business, which is why I agreed to step into the business in the first place.” At least one major investor is agitating for a sale: Blackwells Capital has urged Peloton to find a buyer and is agitating for it to change up its dual-class voting structure to loosen insiders'' grip on the firm.
Companies who had their logo appear during the 2022 Super Bowl generated $170 million of media value, software company Hive told CNBC.

Nikes supply-chain snags bring pain to sneakerhead shops

02:10pm, Sunday, 13'th Feb 2022 Livemint
Delayed deliveries of key sneakers hit boutiques that sell coveted designs; We still have to pay rent
Nike Inc (NYSE: NKE ) is taking legal action against a shoe reseller that has the potential to lay the groundwork for the reach of trademark law across the cryptocurrency space. What Happened: Nike filed a lawsuit against StockX, alleging that the clothing reseller used "Nike’s famous marks" in connection with the company''s entry into the non-fungible token market. Nike said that StockX''s recently launched Vault NFT series features nine NFTs, eight of which are associated with Nike shoes. "StockX almost exclusively used Nike’s marks to launch its Vault NFTs because it knew that doing so would garner attention, drive sales, and confuse consumers into believing that Nike collaborated with StockX on the Vault NFTs," the filing says. See Also: CryptoPunks Auction … Full story available on Benzinga.com

McDonalds files 10 trademarks for metaverse restaurant and concerts

10:58am, Friday, 11'th Feb 2022 Cryptopolitan
TL;DR Breakdown: McDonalds has filed for ten new trademark applications with the USPTO. The applications hint at the companys plan for a metaverse-based restaurant, concerts, and event. Nike, Disney Land, and Walmart have shown interest in the virtual world. McDonalds has become the latest well-known corporation in the world to file trademark applications for virtual []

These Nikes way too big for your shoes?

06:06pm, Thursday, 10'th Feb 2022 Economic Times India
The original Air Force 1, designed by Bruce Kilgore and one of Nike''s low-range sports shoes, still flies off the shelves with a 6,500-10,000 tag. But a size 5 Abloh-created pair went for - wait for it - $350,000. 2.63 crore, or, if you prefer, 1.32 crore per foot, better be really, really, really comfortable for the wearer.
Sotheby''s has sold 200 pairs of sneakers designed by the late Virgil Abloh for a collective $25.3 million, the auction house said Wednesday -- more than eight times the initial $3 million estimate.
Photo by Michael Lee in Unsplash This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. The apparel industry was one of the most heavily hit industries in 2020, according to The Business of Fashion. Sales for clothing and accessories decreased by 26% in retail stores compared to the previous year. But now the market is rallying as the demand for clothing and shoes is on the rise across the globe. The global apparel market is expected to grow from $1.5 trillion in 2020 to $2.25 trillion in 2025. In an industry dominated by big names such as Nike Inc. (NYSE: NKE ), Skechers USA Inc. (NYSE: SKX ), and Lululemon Athletica Inc. (NASDAQ: LULU ), smaller players such as Gaucho Group Holdings … Full story available on Benzinga.com
Peloton laid off around 2,800 corporate employees as part of its attempt to get past its growth struggles following a meteoric rise to fame in the early days of the pandemic. Some of them are understandably upset and angry, and according to CNBC , some of them have crashed the company''s first all-hands meeting meant to introduce the new CEO. In addition to letting 20 percent of its workforce go no instructors were affected by the layoffs Peloton also replaced its top executive. John Foley, who''s also a company co-founder, stepped down and was replaced with former Spotify COO Barry McCarthy. CNBC says both former and current employees fired off angry comments in the meeting''s chat section, with one calling the all-hands "awfully tone deaf." Another person proclaimed that they''re selling all their Peloton apparel to be able to pay their bills. "The company messed up by allowing people who were fired into this chat," said yet another person. The meeting, attended by both Foley and McCarthy, was reportedly cut short.
A small business owner is concerned over a cease-and-desist from Nike claiming that the name of her business is too similar to the famous slogan "Just Do It."
The Dow Jones Industrial Average lagged the Nasdaq, but buyers lifted Walt Disney stock ahead of its earnings report after the close.
Lululemon Athletica, Inc (NASDAQ: LULU ) and Nike, Inc (NYSE: NKE ) have both fallen significantly from their record all-time highs, with Lululemon trading down about 30% since Nov. 16 and Nike losing about 20% of its value since Nov. 5. However, the bottom may be in for the stocks, because on Jan. 24 Lululemon and Nike both hit a support level, bounced up from it and reversed course to the upside. On Jan. 29, Lululemon broke up bullishly from a falling channel, which Benzinga called out the day prior, and has now consolidated into a bull flag pattern, which may provide a solid entry point for a trader. Similarly, Nike has confirmed a trend change, with a possible entry point off a higher low being provided on Wednesday. Both stocks look to have room for more upside, but profit could be made more quickly in Lululemon because a bull flag is a more powerful short-term chart pattern than an uptrend. It should be noted, however, that events affecting the general markets, negative or positive reactions to earnings prints and news …
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