Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the appeal of coffee, putting guardrails around drink customization, the company's menu plan, how the challenges at Starbucks comp
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the appeal of coffee, putting guardrails around drink customization, the company's menu plan, how the challenges at Starbucks comp
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the appeal of coffee, putting guardrails around drink customization, the company's menu plan, how the challenges at Starbucks comp
Changing up the menu and improving the ordering process may not be enough to turn things around for Starbucks.
SBUX recorded a 25% decline in EPS from the prior year, led by pronounced traffic decline in the US and intensifying competition in China. The performance in Asia ex-China was still intact. In respons
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the company's turnaround strategy, the biggest low-hanging fruit to fix, the challenges around pricing, the company's relationship
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the challenges of mobile orders, his relationship with company founder Howard Schultz, and more.
SBUX's fourth-quarter fiscal 2024 results are hurt by dismal North America and U.S. comparable store sales.
Starbucks CEO Brian Niccol said the chain will have to buy around 200,000 Sharpie markers for baristas as part of his plan to win back customers. Some Starbucks customers think the coffee chain has dr
Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the changes are meant to help Starbucks cut service times down to under four minute

Starbucks Freezes Prices

06:25am, Thursday, 31'st Oct 2024
24/7 Wall St. Insights Starbucks Corp. (NASDAQ: SBUX) has announced a long list of plans to revive the battered company.

Starbucks drops non-dairy 'surcharge'

04:37am, Thursday, 31'st Oct 2024
Starbucks Corp (NASDAQ:SBUX, ETR:SRB) said it will eliminate its surcharge for dairy alternatives in the US starting November 7, saving some customers up to 10% on drinks. This move follows years of
John Zolidis of Quo Vadis Capital says new Starbucks CEO Brian Niccol outlined a "credible and exciting plan" for the company, and discusses Luckin Coffee's reported plans to enter the U.S. market.
Facing declining customer visits, Starbucks is set to embark on a restorative journey to reclaim its identity and enhance the overall experience. During the company's fourth-quarter and full-year earn
Starbucks wants to curb chaotic and complex mobile orders. CEO Brian Niccol announced that "common sense" guardrails will soon be put on app customizations.
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