Digital content media company Jellysmack enters India

05:52am, Thursday, 17'th Feb 2022 Economic Times India
Jellysmack, a global creator company that works with some of the biggest content creators, including PewDiePie, Mr.Beast and Nas Daily, is expanding into the Indian market with the launch of its creator programme for Indian creators.The company, which uses a tech-driven approach and leverages deep data and AI capabilities to help creators distribute their content across multiple platforms like Facebook, Snapchat and YouTube, has already signed 21 Indian creators to start with, including Kanak’s Kitchen, Triggered Insaan, and Faisal Khan.The company plans to sign around 100 Indian content creators this year across segments that offer high potential for monetisation, including entertainment and comedy, food, gaming, sports, beauty and science tutorials."We intend to be the definitive global creator company and our expansion into global markets, including India, is in line with this vision," said Laurent Hulin, GM-APAC, Jellysmack.He told ET that India is a priority market for the company, and the company realises that to understand the local market and culture, they need a strong presence in the country. "We need to have local roots to understand the cultures of our potential partner creators to adapt our offers to their needs and desires," he said. "Today we have signed just 21 creators, and we have a proven technology solution for growing creators across social platforms that no one else has.

Snapchat Wants to Compete with TikTok

07:58pm, Wednesday, 16'th Feb 2022 The Street
The social-media service will put ads in the stories of high-profile Snap Stars.
The ARK Innovation ETF (NASDAQ: ARKK) managed by Cathie Wood consists of companies that change the way the world works, and over five years has produced exceptional returns. Since February 2017, ARK
The ARK Innovation ETF (NASDAQ: ARKK ) managed by Cathie Wood consists of companies that change the way the world works, and over five years has produced exceptional returns. Since February 2017, ARK Innovation ETF’s 5-year return has outperformed several of the world’s most popular financial services, social media and consumer discretionary stocks: Wells Fargo & Co (NYSE: WFC ), AT&T Inc. (NYSE: T ), Snap Inc (NYSE: SNAP ), American Airlines Group Inc (NASDAQ: AAL ), Alibaba Group Holding Ltd - ADR (NYSE: BABA ) and Coca-Cola Co (NYSE: KO ). According to ARK Invest , the … Full story available on Benzinga.com
Snapchat already places advertisements between stories and on the Discover section but for the first time it will share the revenue earned with the creators.
Snapchat is partnering with Ticketmaster to launch a new way for users to discover live entertainment events within the Snap Map, the company announced on Wednesday. The new feature will be accessible through a new in-app Mini. For context, Snap Minis are third-party programs that live inside Snapchat’s Chat section. The new “Ticketmatcher Mini” matches […]

Snap, Ticketmaster Debut Snap Mini, Snap Map Layer

12:00pm, Wednesday, 16'th Feb 2022 Adweek
Snap Inc. and Ticketmaster unveiled two ways Wednesday for Snapchatters to discover events to attend and purchase tickets: a Snap Mini and a Layer for Snap Map. Snap Minis--bite-sized utilities built with HTML5 that work for all Snapchatters on all devices, with no installation required--debuted in July 2020 after being introduced at the Snap Partner…
The app is looking to go beyond being just a messaging app to something creators can focus on for profit.
Resh Sidhu joined Snap Inc. as global director of Arcadia, the augmented reality creative studio that debuted last October. Sidhu, who will be based in New York, had been chief creative officer at Barbarian, overseeing all of the agency''s creative vision. Prior to that, she served as group creative director for digital agency AKQA, overseeing…

These 4 Growth Stocks Have Soared 10% to 61% Since Reporting Earnings

02:53pm, Tuesday, 15'th Feb 2022 The Motley Fool
These stocks have flashed some green amid a sea of red ink for the tech sector in 2022.

Pinterest Stock Is Relatively Cheap According to This Metric

11:25am, Tuesday, 15'th Feb 2022 The Motley Fool
The image-based social media company is reeling from the effects of the economic reopening.

Snapchat introduced a new way for app creators to earn money from ads

06:58am, Tuesday, 15'th Feb 2022 StartupNews.fyi
Snapchat is introducing a new way for app creators to earn money. The platform is currently testing mid-roll ads in the Stories of a small group of US creators, with a larger rollout planned in the coming months. When an ad appears in a Snap Star''s Story, Snapchat will split the revenue with the creators. According to the company, the revenue share is determined by a formula that takes into account metrics such as posting frequency and engagement. The feature is only available to Snap Stars, who
San Francisco, Feb 15 (IANS) Popular social media app Snapchat is reportedly planning to start showing ads on stories, which will help creators earn money. It is being tested with a small group of creators in the US and will allow people to earn money from mid-roll ads that appear in the middle of Snapchat […] The post Snapchat to introduce revenue sharing ads in creators’ stories: Report appeared first on Buziness Bytes .

Snapchat to introduce revenue sharing ads in creators'' stories: Report

03:40am, Tuesday, 15'th Feb 2022 Economic Times India
It is being tested with a small group of creators in the US and will allow people to earn money from mid-roll ads that appear in the middle of Snapchat Stories.
Snap Inc. began testing a new monetization option for Snap Stars, enabling them to place mid-roll ads in their public Stories. Creators must apply for the Snap Star designation, which the company described on a support page as "public figures or creators who bring some of the best and most entertaining content to Snapchat," and…
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