Apple stock price ended at $273.67 on Friday, after gaining 0.544%

The Apple stock price gained 0.544% on the last trading day (Friday, 19th Dec 2025), rising from $272.19 to $273.67. During the last trading day the stock fluctuated 1.48% from a day low at $269.90 to a day high of $273.90. The price has been going up and down for this period, and there has been a -1.83% loss for the last 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 60 million more shares were traded than the day before. In total, 111 million shares were bought and sold for approximately $30.43 billion.

On Dec 17, 2025, it was reported that Jefferies gave AAPL a "Hold" grade with a "hold" action.

The stock lies in the middle of a strong rising trend in the short term and a further rise within the trend is signaled.Given the current short-term trend, the stock is expected to rise 11.60% during the next 3 months and, with a 90% probability hold a price between $300.13 and $326.40 at the end of this 3-month period.

Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Apple stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $274.71 and $274.32. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Tuesday, December 02, 2025, and so far it has fallen -4.37%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD).

Apple finds support from accumulated volume at $262.24 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $4.00 between high and low, or 1.48%. For the last week the stock has had daily average volatility of 1.95%.

The Apple stock holds several negative signals and despite the positive trend, we believe Apple will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.