Evaluation of Apple stock downgraded after the last trading session.

The Apple stock price fell by -4.80% on the last day (Friday, 4th Aug 2023) from $191.17 to $181.99. It has now fallen 4 days in a row. During the last trading day the stock fluctuated 3.00% from a day low at $181.92 to a day high of $187.38. The price has been going up and down for this period, and there has been a -5.18% loss for the last 2 weeks. Volume has increased on the last day by 59 million shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 110 million shares were bought and sold for approximately $20.02 billion.

D.A. Davidson is very positive about AAPL. The price target was set to 173 (Feb 03, 2023).

Given the current short-term trend, the stock is expected to rise 14.74% during the next 3 months and, with a 90% probability hold a price between $208.82 and $227.29 at the end of this 3-month period.

There are few to no technical positive signals at the moment. The Apple stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $192.41 and $190.55. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Monday, July 31, 2023, and so far it has fallen -7.36%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Apple finds support from accumulated volume at $179.58 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $5.46 between high and low, or 3.00%. For the last week the stock has had daily average volatility of 1.38%.

The Apple stock holds several negative signals and despite the positive trend, we believe Apple will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.