Adidas Ag Stock Forecast

Buy or Hold candidate since May 22, 2026 Gain 17.24%

The Adidas AG stock price gained 2.30% on the last trading day (Wednesday, 15th Jul 2026), rising from $102.30 to $104.65. During the last trading day the stock fluctuated 1.18% from a day low at $103.88 to a day high of $105.11. The price has risen in 7 of the last 10 days and is up by 2.03% over the past 2 weeks. Volume fell on the last day by -21 thousand shares and in total, 7 thousand shares were bought and sold for approximately $726.79 thousand. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock lies in the middle of a strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 32.02% during the next 3 months and, with a 90% probability hold a price between $134.03 and $144.59 at the end of this 3-month period.

ADDYY Signals & Forecast

There are mixed signals in the stock today. A sell signal was issued from a pivot top point on Tuesday, July 07, 2026, and so far it has fallen -2.11%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell during the last trading day while the price increased. This causes a divergence and may be considered as an early warning, but it may also not. The Adidas AG stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $104.11 and $100.19. A breakdown below any of these levels will issue sell signals.

Support, Risk & Stop-loss for Adidas AG stock

Adidas AG finds support from accumulated volume at $103.35 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have controlled movements and therefore the general risk is considered low. However, be aware of low or falling volume and make sure to keep an eye on the stock. During the last day, the stock moved $1.23 between high and low, or 1.18%. For the last week the stock has had daily average volatility of 1.43%.

Our recommended stop-loss: $100.62 (-3.85%) (This stock has low daily movements and this gives low risk. There is a sell signal from a pivot top found 6 days ago.)

Trading Expectations (ADDYY) For The Upcoming Trading Day Of Thursday 16th

For the upcoming trading day on Thursday, 16th we expect Adidas AG to open at $104.55, and during the day (based on 14 day Average True Range), to move between $103.45 and $105.85, which gives a possible trading interval of +/-$2.41 (+/-2.33%) up or down from last closing price. If Adidas AG takes out the full calculated possible swing range there will be an estimated 2.33% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $105.28 (0.60%) than the support at $103.35 (1.24%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Adidas AG stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Adidas AG stock to perform well in the short-term. We have upgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Buy candidate.

Current score: 3.899 Buy Candidate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on July 16, 2026 - $104.55 ( 0.0987%).

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