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Green day on Thursday for Adidas AG stock after gaining 1.24%
(Updated on Jun 25, 2026)

Buy or Hold candidate since May 22, 2026 Gain 13.51%

The Adidas AG stock price gained 1.24% on the last trading day (Thursday, 25th Jun 2026), rising from $100.08 to $101.32. During the last trading day the stock fluctuated 2.28% from a day low at $101.06 to a day high of $103.36. The price has been going up and down for this period, and there has been a 2.2% gain for the last 2 weeks. Volume fell on the last day by -10 thousand shares and in total, 3 thousand shares were bought and sold for approximately $302.34 thousand. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 31.12% during the next 3 months and, with a 90% probability hold a price between $124.67 and $138.46 at the end of this 3-month period.

ADDYY Signals & Forecast

There are mixed signals in the stock today. A sell signal was issued from a pivot top point on Friday, June 12, 2026, and so far it has fallen -1.03%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell during the last trading day while the price increased. This causes a divergence and may be considered as an early warning, but it may also not. The Adidas AG stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $100.06 and $93.51. A breakdown below any of these levels will issue sell signals.

Support, Risk & Stop-loss for Adidas AG stock

On the downside, the stock finds support just below today's level from accumulated volume at $84.90 and $81.04. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Adidas AG finds support just below today's level at $84.90. If this is broken, then the next support from accumulated volume will be at $81.04 and $80.31.

This stock has average movements during the day, but be aware of low or falling volume as this increases the risk. During the last day, the stock moved $2.30 between high and low, or 2.28%. For the last week the stock has had daily average volatility of 2.35%.

Our recommended stop-loss: $97.85 (-3.43%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 8 days ago.)

Trading Expectations (ADDYY) For The Upcoming Trading Day Of Friday 26th

For the upcoming trading day on Friday, 26th we expect Adidas AG to open at $101.91, and during the day (based on 14 day Average True Range), to move between $100.01 and $102.63, which gives a possible trading interval of +/-$2.62 (+/-2.62%) up or down from last closing price. If Adidas AG takes out the full calculated possible swing range there will be an estimated 2.62% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $101.74 (0.41%) than the support at $84.90 (16.21%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Adidas AG stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Adidas AG stock to perform well in the short-term.

Current score: 1.978 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on June 26, 2026 - $101.91 ( 0.586%).

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ADDYY Performance

Trading levels for ADDYY

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Fibonacci Support & Resistance Levels

Level Price
R3 104.21 2.86%
R2 103.33 1.99%
R1 102.79 1.45%
Price 101.32
S1 101.03 -0.282%
S2 100.49 -0.82%
S3 99.61 -1.68%

Accumulated Volume Support & Resistance Levels

Level Price
R3 101.98 0.651%
R2 101.82 0.493%
R1 101.74 0.415%
Price 101.32
S1 84.90 -16.21%
S2 81.04 -20.02%
S3 80.31 -20.74%

ADDYY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 May 11, 2026 May 11, 2026 May 19, 2026 $1.15 1.52%
2 May 19, 2025 May 19, 2025 May 19, 2025 $0.760 0.616%
3 Apr 10, 2024 May 17, 2024 May 29, 2024 $0.239 0.195%
4 May 12, 2023 May 12, 2023 May 23, 2023 $0.386 0.452%
5 May 13, 2022 May 13, 2022 May 23, 2022 $1.82 1.94%

FAQ

What is the symbol for Adidas AG Stock and on which exchange is it traded?
The symbol for Adidas AG is ADDYY and it is traded on the OTCMKTS (OTC Markets Group).

Should I buy or sell Adidas AG Stock?
Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Adidas AG stock to perform well in the short-term.

How to buy Adidas AG Stock?
Adidas AG Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Adidas AG Stock.

What's the current price of Adidas AG Stock?
As of the end of day on the Jun 25, 2026, the price of an Adidas AG (ADDYY) share was $101.32.

What is the 52-week high and low for Adidas AG Stock?
The 52-week high for Adidas AG Stock is $125.69 and the 52-week low is $75.19.

What is the market capitalization of Adidas AG Stock?
As of the Jun 25, 2026, the market capitalization of Adidas AG is 36.205B.

When is the next earnings date for Adidas AG?
The upcoming earnings date for Adidas AG is Jul 30, 2026.
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ABOUT ADIDAS AG
Adidas AG
adidas AG, together with its subsidiaries, designs, develops, distributes, and markets athletic and sports lifestyle products worldwide. It offers footwear; apparel; and accessories and gear, such as bags and balls under the adidas brand. It sells its products through approximately 2,200 own-retail stores; mono-branded franchise stores and shop-in-shops; and wholesale and its e-commerce channels. The company was formerly known as adidas-Salomon A...
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