Adidas AG (OTCMKTS:ADDYY - Get Free Report) has earned an average rating of "Moderate Buy" from the twelve ratings firms that are currently covering the stock, Marketbeat.com reports. One research ana
adidas AG (ADDYY) Q2 2026 Earnings Call Transcript

adidas Q2 Earnings Call Highlights

11:06am, Thursday, 30'th Jul 2026
adidas ETR: ADS reported record quarterly sales in the second quarter of 2026, citing strong demand through its direct-to-consumer channels, World Cup-related apparel sales and continued momentum in p
Adidas shares plunged as much as 19% on Thursday, putting the German sportswear giant on course for its biggest one-day decline on record after higher marketing costs linked to the FIFA World Cup over
The sportswear company's stock declined 17% after it reported a 30% hike in marketing expenditure.
Excluding currency movements sales surged 14%, and the company now anticipates an increase in constant-currency revenue of between 9% and 10%.

Adidas raises 2026 sales outlook

01:39am, Thursday, 30'th Jul 2026
German sportswear maker ​Adidas on ‌Thursday raised its sales forecast ​for the ​year, following what ⁠it ​said it was ​a better-than-expected sales performance during ​the ​first ha
NIKE and adidas offer contrasting fundamentals, with one rebuilding margins and demand while the other posts broad growth and stronger profitability.

Assessing Nike vs. Adidas as World Cup Heats Up

09:36am, Wednesday, 01'st Jul 2026
Drake MacFarlane, M Science Research Analyst, expressed cautious optimism about Nike's recent apparel sales boost, particularly from soccer jerseys, noting it as a positive short-term factor. However,

Nike, Adidas Compete for World Cup Dominance

08:36am, Wednesday, 01'st Jul 2026
Bloomberg Opinion's Andrea Felsted assesses the outlook for the sportswear market and how the football World Cup impacts competition between Nike Inc. and Adidas AG. Felsted speaks on Bloomberg Televi
The FIFA World Cup has entered its third week, with packed stadiums, soaring television audiences, and fans closely following every twist in the tournament. But while the football has dominated headli

The Retail World Cup: Adidas Vs. Nike

12:01pm, Monday, 22'nd Jun 2026
As national teams battle for football's biggest prize on the pitch, Adidas and Nike are competing for a different championship off it: winning the wallets of World Cup fans. While the FIFA World Cup i

World Cup Stock Baskets May Mislead Investors

02:43pm, Wednesday, 17'th Jun 2026
Adidas (ADDYY), Entain (GMVHY) and Carlsberg are drawing fresh investor attention ahead of the 2026 World Cup, but Panmure Liberum analysts warned that chasing
The 2026 FIFA World Cup is set to be the most competitive since its founding nearly a century ago—more teams, more games and a global audience waiting to see which two teams reach the final on July
RBC Capital Markets has upgraded adidas AG (OTCQX:ADDYY) to Outperform, lifting its price target to €210 from €170, whilst claiming the three-striped sportswear group now offers one of the strong
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