German sportswear maker Adidas on Wednesday said that it saw an impact in the double-digit euro millions from U.S. tariffs in the second quarter.
Puma shares plunged 19% in early trading on Friday after the company warned it now expects to post a loss for the year, a sharp reversal from previous forecasts as the impact of US tariffs hit the Ger
Vietnam's new U.S. trade deal imposes steep tariffs on sneaker exports, hitting brands like Deckers Outdoor Corporation and adidas AG due to their heavy reliance on Vietnamese manufacturing. Deckers s
Adidas (ADDYY) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Adidas tipped outdo Nike

10:47am, Thursday, 03'rd Jul 2025
Adidas AG (OTCQX:ADDYY) has been upgraded UBS, which sees the German sportswear giant as better positioned than Nike, citing product strength and operational improvements. Recent underperformance agai
Juventus have extended their technical partnership with German sportswear giant Adidas until June 2037, in a deal worth 408 million euros ($468 million) over a decade, the Serie A club said in a state
The Shoes & Retail Apparel industry faces rising costs, supply-chain issues and weak consumer confidence, pressuring margins. Brands like ADDYY, BIRK and WWW leverage wellness trends and innovation to
Adidas is once again in the cybersecurity spotlight. This time the breach came through a side door.
Nike and Adidas have long dominated the global sportswear market, but Swiss sneaker company On is quickly gaining ground.

Adidas warns of consumer data breach

12:09pm, Friday, 23'rd May 2025
German sportswear maker Adidas said on Friday an unauthorised external party had obtained certain consumer data through a third-party customer service provider albeit not passwords or credit card data
Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike's lead, analysts and investors said on Thursday, as U.S. tariffs on imports drive costs
Adidas , known for shoes with three parallel stripes, was sued on Wednesday by Steven Madden over its alleged effort to stop the American shoe company from selling fashion sneakers with two non-parall
Adidas shareholders approved the reelection of Chairman Thomas Rabe on Thursday despite several top investors voicing their dissent, saying Rabe has too many outside commitments and the company must f
NIKE and adidas dominate the athletic footwear market, but which brand is better-positioned for growth? We break down the battle of these global giants.
Adidas has completed the majority of planned cuts to its workforce at the German sportswear retailer's headquarters outside Munich, CEO Bjoern Gulden told shareholders on Thursday.
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