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Red day on Friday for Hugo Boss AG stock after losing 0%
(Updated on Jul 31, 2026)

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Hold candidate since Jul 15, 2026 Loss -0.71%

No changes to the price of Hugo Boss AG stock on the last trading day (Friday, 31st Jul 2026). During the last trading day the stock fluctuated 0% from a day low at $8.43 to a day high of $8.43. The price has been going up and down for this period, and there has been a -0.24% loss for the last 2 weeks.

The stock is at the lower part of a wide and horizontal trend in the short term, and normally this may pose a good buying opportunity, though a breakdown through the bottom trend line at $8.23 will give a strong sell signal and a trend shift may be expected. Given the current horizontal trend, you can expect Hugo Boss AG stock with a 90% probability to be traded between $8.25 and $9.40 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.

BOSSY Signals & Forecast

There are mixed signals in the stock today. The Hugo Boss AG stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $8.48 and $8.59. A break-up above any of these levels will issue buy signals. Volume fell on the last day without any changes to the price. This does not cause any direct divergence but may be an early warning and a possible "turning point". The very low volume increases the risk and reduces the other technical signals issued. A buy signal was issued from a pivot bottom point on Tuesday, July 28, 2026, and so far it has fallen 0%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD).

Buy
Special Signal Notification

Double Bottom Formation

Double Bottom Formation A buy signal from a double bottom formation was found on Tuesday, July 28, 2026 and based on theory for this formation the price should go up by 2.24% to $8.62 within 23 trading days (Friday, August 28, 2026) since signal was issued.

Support, Risk & Stop-loss for Hugo Boss AG stock

Hugo Boss AG finds support from accumulated volume at $8.23 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and therefore the general risk is considered very low. However, be aware of low or falling volume and make sure to keep an eye on the stock During the last day, the stock moved $0 between high and low, or 0%. For the last week the stock has had daily average volatility of 0%

Our recommended stop-loss: $7.91 (-6.22%) (This stock has very low daily movements and this gives very low risk. There is a buy signal from a pivot bottom found 3 days ago.)

Trading Expectations (BOSSY) For The Upcoming Trading Day Of Monday 3rd

For the upcoming trading day on Monday, 3rd we expect Hugo Boss AG to open at $8.43, and during the day (based on 14 day Average True Range), to move between $8.40 and $8.46, which gives a possible trading interval of +/-$0.0550 (+/-0.66%) up or down from last closing price. If Hugo Boss AG takes out the full calculated possible swing range there will be an estimated 0.66% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $8.23 (2.37%) than the resistance at $8.72 (3.44%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Earnings coming up

Hugo Boss AG will release earnings on Tuesday, August 04, 2026.The consensus among the analysts for the expected earnings (EPS) is $0.451. We will update the financials statements for Hugo Boss AG, that can be found here as soon as the records are public. Our systems has calculated a possible swing of +/- 2.50% in the first trading day after earnings release.

Is Hugo Boss AG stock A Buy?

Hugo Boss AG holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: 0.000 Hold/Accumulate Unchanged

Zero in score indicates that our system is expecting high volatility and risk for the following trading day. Given the latest developments, we cannot determine the next direction as it may go both ways.

Predicted Fair Opening Price

Predicted fair opening price on August 3, 2026 - $8.43 ( 0%).

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BOSSY Performance

Trading levels for BOSSY

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Fibonacci Support & Resistance Levels

Level Price
R3 8.43 -
R2 8.43 -
R1 8.43 -
Price 8.43
S1 8.43 -
S2 8.43 -
S3 8.43 -

Accumulated Volume Support & Resistance Levels

Level Price
R3 8.88 5.34%
R2 8.86 5.10%
R1 8.72 3.44%
Price 8.43
S1 8.23 -2.37%
S2 8.22 -2.49%
S3 8.21 -2.61%

BOSSY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 May 22, 2026 May 22, 2026 Jun 03, 2026 $0.0069 0.0812%
2 May 19, 2025 May 19, 2025 May 19, 2025 $0.210 2.24%
3 Apr 24, 2024 May 15, 2024 May 24, 2024 $0.192 1.85%
4 May 05, 2023 May 10, 2023 May 19, 2023 $0.213 1.47%
5 May 25, 2022 May 25, 2022 Jun 07, 2022 $0.152 1.39%

FAQ

What is the symbol for Hugo Boss AG Stock and on which exchange is it traded?
The symbol for Hugo Boss AG is BOSSY and it is traded on the PINK (Pink Sheets).

Should I buy or sell Hugo Boss AG Stock?
Hugo Boss AG holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

How to buy Hugo Boss AG Stock?
Hugo Boss AG Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Hugo Boss AG Stock.

What's the current price of Hugo Boss AG Stock?
As of the end of day on the Jul 31, 2026, the price of an Hugo Boss AG (BOSSY) share was $8.43.

What is the 52-week high and low for Hugo Boss AG Stock?
The 52-week high for Hugo Boss AG Stock is $10.08 and the 52-week low is $8.02.

What is the market capitalization of Hugo Boss AG Stock?
As of the Jul 31, 2026, the market capitalization of Hugo Boss AG is 2.874B.

When is the next earnings date for Hugo Boss AG?
The upcoming earnings date for Hugo Boss AG is Aug 04, 2026.
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ABOUT HUGO BOSS AG
Hugo Boss AG
Hugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. It offers business, casual, athleisure, and evening wear; shoes and accessories; and licensed products, including fragrances, eyewear, and watches, as well as children's fashion products. The company markets and sells its products under the BOSS and HUGO brand names through online stores, freestanding store...
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