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Hugo Boss AG stock price down 0% on Friday
(Updated on Jul 10, 2026)

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Hold candidate since Jul 09, 2026

No changes to the price of Hugo Boss AG stock on the last trading day (Friday, 10th Jul 2026). During the last trading day the stock fluctuated 0% from a day low at $8.58 to a day high of $8.58. The price has been going up and down for this period, and there has been a 2.02% gain for the last 2 weeks.

The stock is moving within a wide and horizontal trend and further movements within this trend can be expected. Given the current horizontal trend, you can expect Hugo Boss AG stock with a 90% probability to be traded between $8.25 and $9.40 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.

BOSSY Signals & Forecast

There are mixed signals in the stock today. The Hugo Boss AG stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $8.61. On a fall, the stock will find some support from the short-term average at $8.55. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. A sell signal was issued from a pivot top point on Thursday, July 09, 2026, and so far it has fallen 0%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell on the last day without any changes to the price. This does not cause any direct divergence but may be an early warning and a possible "turning point". The very low volume increases the risk and reduces the other technical signals issued.

Buy
Special Signal Notification

Double Bottom Formation

Double Bottom Formation A buy signal from a double bottom formation was found on Wednesday, May 20, 2026 and based on theory for this formation the price should go up by 1.05% to $8.67 within 2 trading days (Friday, May 22, 2026) since signal was issued.

Support, Risk & Stop-loss for Hugo Boss AG stock

Hugo Boss AG finds support from accumulated volume at $8.39 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and therefore the general risk is considered very low. However, be aware of low or falling volume and make sure to keep an eye on the stock During the last day, the stock moved $0 between high and low, or 0%. For the last week the stock has had daily average volatility of 0.141%

Hugo Boss AG is oversold on RSI14 (22). Some stocks may drop long and hard while being oversold on RSI before turning, which increases the general risk.

Our recommended stop-loss: $8.19 (-4.56%) (This stock has very low daily movements and this gives very low risk. Low RSI14 is 22 which reduces the risk some. There is a sell signal from a pivot top found 1 day ago.)

Trading Expectations (BOSSY) For The Upcoming Trading Day Of Monday 13th

For the upcoming trading day on Monday, 13th we expect Hugo Boss AG to open at $8.58, and during the day (based on 14 day Average True Range), to move between $8.52 and $8.64, which gives a possible trading interval of +/-$0.118 (+/-1.39%) up or down from last closing price. If Hugo Boss AG takes out the full calculated possible swing range there will be an estimated 1.39% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $8.72 (1.63%) than the support at $8.39 (2.21%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Hugo Boss AG stock A Buy?

Hugo Boss AG holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: 0.000 Hold/Accumulate Unchanged

Zero in score indicates that our system is expecting high volatility and risk for the following trading day. Given the latest developments, we cannot determine the next direction as it may go both ways.

Predicted Fair Opening Price

Predicted fair opening price on July 13, 2026 - $8.58 ( 0%).

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BOSSY Performance

Trading levels for BOSSY

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Fibonacci Support & Resistance Levels

Level Price
R3 8.58 -
R2 8.58 -
R1 8.58 -
Price 8.58
S1 8.58 -
S2 8.58 -
S3 8.58 -

Accumulated Volume Support & Resistance Levels

Level Price
R3 8.87 3.38%
R2 8.86 3.26%
R1 8.72 1.63%
Price 8.58
S1 8.39 -2.21%
S2 8.32 -3.03%
S3 8.22 -4.20%

BOSSY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 May 22, 2026 May 22, 2026 Jun 03, 2026 $0.0069 0.0812%
2 May 19, 2025 May 19, 2025 May 19, 2025 $0.210 2.24%
3 Apr 24, 2024 May 15, 2024 May 24, 2024 $0.192 1.85%
4 May 05, 2023 May 10, 2023 May 19, 2023 $0.213 1.47%
5 May 25, 2022 May 25, 2022 Jun 07, 2022 $0.152 1.39%

FAQ

What is the symbol for Hugo Boss AG Stock and on which exchange is it traded?
The symbol for Hugo Boss AG is BOSSY and it is traded on the PINK (Pink Sheets).

Should I buy or sell Hugo Boss AG Stock?
Hugo Boss AG holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

How to buy Hugo Boss AG Stock?
Hugo Boss AG Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Hugo Boss AG Stock.

What's the current price of Hugo Boss AG Stock?
As of the end of day on the Jul 10, 2026, the price of an Hugo Boss AG (BOSSY) share was $8.58.

What is the 52-week high and low for Hugo Boss AG Stock?
The 52-week high for Hugo Boss AG Stock is $10.08 and the 52-week low is $8.02.

What is the market capitalization of Hugo Boss AG Stock?
As of the Jul 10, 2026, the market capitalization of Hugo Boss AG is 2.933B.

When is the next earnings date for Hugo Boss AG?
The upcoming earnings date for Hugo Boss AG is Aug 04, 2026.
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ABOUT HUGO BOSS AG
Hugo Boss AG
Hugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. It offers business, casual, athleisure, and evening wear; shoes and accessories; and licensed products, including fragrances, eyewear, and watches, as well as children's fashion products. The company markets and sells its products under the BOSS and HUGO brand names through online stores, freestanding store...
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