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Hugo Boss AG stock upgraded from Hold/Accumulate to Buy Candidate after Monday trading session
(Updated on Jun 22, 2026)

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Buy or Hold candidate since Jun 15, 2026 Loss -2.56%

The Hugo Boss AG stock price fell by -2.56% on the last day (Monday, 22nd Jun 2026) from $9.00 to $8.77. During the last trading day the stock fluctuated 0% from a day low at $8.77 to a day high of $8.77. The price has fallen in 7 of the last 10 days and is down by -1.57% for this period. Volume has increased on the last day by 789 shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 808 shares were bought and sold for approximately $7.09 thousand.

The stock is moving within a wide and horizontal trend and further movements within this trend can be expected. Given the current horizontal trend, you can expect Hugo Boss AG stock with a 90% probability to be traded between $8.32 and $9.46 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.

BOSSY Signals & Forecast

The Hugo Boss AG stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $8.98. On a fall, the stock will find some support from the long-term average at approximately $8.60. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. A buy signal was issued from a pivot bottom point on Tuesday, June 16, 2026, and so far it has fallen 0%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. Hugo Boss AG gained volume on the last day, but on falling prices. In technical terms, this is called divergence and may be an early warning. In some cases, increasing volume on falling prices may be considered positive, but that is mainly in typical "sell-offs". The very low volume increases the risk and reduces the other technical signals issued.

Sell
Special Signal Notification

Double Top Formation

Double Top Formation A sell signal from a double top formation was found on Friday, May 29, 2026 and based on theory for this formation the price should fall by -10.15% to $7.88 within 13 trading days (Wednesday, June 17, 2026) since signal was issued.

Support, Risk & Stop-loss for Hugo Boss AG stock

Hugo Boss AG finds support from accumulated volume at $8.72 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0 between high and low, or 0%. For the last week, the stock has had daily average volatility of 0%.

Our recommended stop-loss: $8.33 (-4.98%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 3 days ago.)

Trading Expectations (BOSSY) For The Upcoming Trading Day Of Tuesday 23rd

For the upcoming trading day on Tuesday, 23rd we expect Hugo Boss AG to open at $8.77, and during the day (based on 14 day Average True Range), to move between $8.64 and $8.90, which gives a possible trading interval of +/-$0.257 (+/-2.98%) up or down from last closing price. If Hugo Boss AG takes out the full calculated possible swing range there will be an estimated 2.98% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $8.72 (0.57%) than the resistance at $8.86 (1.03%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Hugo Boss AG stock A Buy?

Several short-term signals are positive and we conclude that the current level may hold a buying opportunity, as there is a fair chance for Hugo Boss AG stock to perform well in the short-term period. We have upgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Buy candidate.

Current score: 1.333 Buy Candidate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on June 23, 2026 - $8.77 ( 0%).

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BOSSY Performance

Trading levels for BOSSY

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Fibonacci Support & Resistance Levels

Level Price
R3 8.77 -
R2 8.77 -
R1 8.77 -
Price 8.77
S1 8.77 -
S2 8.77 -
S3 8.77 -

Accumulated Volume Support & Resistance Levels

Level Price
R3 8.88 1.25%
R2 8.87 1.14%
R1 8.86 1.03%
Price 8.77
S1 8.72 -0.570%
S2 8.60 -1.94%
S3 8.22 -6.27%

BOSSY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 May 22, 2026 May 22, 2026 Jun 03, 2026 $0.0069 0.0812%
2 May 19, 2025 May 19, 2025 May 19, 2025 $0.210 2.24%
3 Apr 24, 2024 May 15, 2024 May 24, 2024 $0.192 1.85%
4 May 05, 2023 May 10, 2023 May 19, 2023 $0.213 1.47%
5 May 25, 2022 May 25, 2022 Jun 07, 2022 $0.152 1.39%

FAQ

What is the symbol for Hugo Boss AG Stock and on which exchange is it traded?
The symbol for Hugo Boss AG is BOSSY and it is traded on the PINK (Pink Sheets).

Should I buy or sell Hugo Boss AG Stock?
Several short-term signals are positive and we conclude that the current level may hold a buying opportunity, as there is a fair chance for Hugo Boss AG stock to perform well in the short-term period. We have upgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Buy candidate.

How to buy Hugo Boss AG Stock?
Hugo Boss AG Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Hugo Boss AG Stock.

What's the current price of Hugo Boss AG Stock?
As of the end of day on the Jun 22, 2026, the price of an Hugo Boss AG (BOSSY) share was $8.77.

What is the 52-week high and low for Hugo Boss AG Stock?
The 52-week high for Hugo Boss AG Stock is $10.21 and the 52-week low is $8.02.

What is the market capitalization of Hugo Boss AG Stock?
As of the Jun 22, 2026, the market capitalization of Hugo Boss AG is 3.026B.

When is the next earnings date for Hugo Boss AG?
The upcoming earnings date for Hugo Boss AG is Aug 04, 2026.
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ABOUT HUGO BOSS AG
Hugo Boss AG
Hugo Boss AG, together with its subsidiaries, develops, markets, and distributes clothes, shoes, and accessories for men and women worldwide. It offers business, casual, athleisure, and evening wear; shoes and accessories; and licensed products, including fragrances, eyewear, and watches, as well as children's fashion products. The company markets and sells its products under the BOSS and HUGO brand names through online stores, freestanding store...
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