- Beat earnings estimates in 3 of the last 4 quarters
- Healthy interest coverage ratio of 20.8x
- High gross margin of 77.6%
Salesforce.com stock downgraded from Buy Candidate to Hold/Accumulate after Monday trading session
(Updated on Jul 20, 2026)
The Salesforce.com stock price gained 1.77% on the last trading day (Monday, 20th Jul 2026), rising from $170.77 to $173.79. During the last trading day the stock fluctuated 5.34% from a day low at $166.50 to a day high of $175.39. The price has been going up and down for this period, and there has been a 4.91% gain for the last 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 3 million more shares were traded than the day before. In total, 11 million shares were bought and sold for approximately $1.95 billion.
The stock lies in the middle of a very wide and falling trend in the short term and further fall within the trend is signaled. Given the current short-term trend, the stock is expected to fall -10.61% during the next 3 months and, with a 90% probability hold a price between $127.69 and $176.07 at the end of this 3-month period.
CRM Signals & Forecast
The Salesforce.com stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $169.48 and $169.15. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Monday, June 22, 2026, and so far it has risen 15.77%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal.
Support, Risk & Stop-loss for Salesforce.com stock
Salesforce.com finds support from accumulated volume at $173.30 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $8.89 between high and low, or 5.34%. For the last week, the stock has had daily average volatility of 4.62%.
Our recommended stop-loss: $164.50 (-5.34%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 19 days ago.)
Trading Expectations (CRM) For The Upcoming Trading Day Of Tuesday 21st
For the upcoming trading day on Tuesday, 21st we expect Salesforce.com Inc to open at $171.89, and during the day (based on 14 day Average True Range), to move between $170.22 and $177.36, which gives a possible trading interval of +/-$7.15 (+/-4.20%) up or down from last closing price. If Salesforce.com Inc takes out the full calculated possible swing range there will be an estimated 4.20% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $173.30 (0.28%) than the resistance at $176.17 (1.37%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is Salesforce.com Inc stock A Buy?
Salesforce.com holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.
Current score:
0.616
Hold/Accumulate
Downgraded
Predicted Fair Opening Price
Predicted fair opening price on July 21, 2026 - $171.89 ( 1.09%).
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CRM Performance
Trading levels for CRM
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 180.79 | 4.03% |
| R2 | 177.39 | 2.07% |
| R1 | 175.29 | 0.86% |
| Price | 173.79 | |
| S1 | 168.49 | -3.05% |
| S2 | 166.39 | -4.26% |
| S3 | 163.00 | -6.21% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 209.60 | 20.61% |
| R2 | 191.10 | 9.96% |
| R1 | 176.17 | 1.37% |
| Price | 173.79 | |
| S1 | 173.30 | -0.282% |
| S2 | 151.78 | -12.66% |
| S3 | 150.12 | -13.62% |
CRM Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Jun 11, 2026 | Jun 11, 2026 | Jul 02, 2026 | $0.440 | 0.230% |
| 2 | Apr 09, 2026 | Apr 09, 2026 | Apr 23, 2026 | $0.440 | 0.221% |
| 3 | Dec 04, 2025 | Dec 18, 2025 | Jan 08, 2026 | $0.416 | 0.160% |
| 4 | Sep 17, 2025 | Sep 17, 2025 | Oct 09, 2025 | $0.416 | 0.166% |
| 5 | Jun 05, 2025 | Jun 18, 2025 | Jul 10, 2025 | $0.416 | 0.153% |
FAQ
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