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Salesforce.com stock downgraded from Buy Candidate to Hold/Accumulate after Monday trading session
(Updated on Jul 20, 2026)

Buy or Hold candidate since Jul 16, 2026 Gain 0.64%

The Salesforce.com stock price gained 1.77% on the last trading day (Monday, 20th Jul 2026), rising from $170.77 to $173.79. During the last trading day the stock fluctuated 5.34% from a day low at $166.50 to a day high of $175.39. The price has been going up and down for this period, and there has been a 4.91% gain for the last 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 3 million more shares were traded than the day before. In total, 11 million shares were bought and sold for approximately $1.95 billion.

The stock lies in the middle of a very wide and falling trend in the short term and further fall within the trend is signaled. Given the current short-term trend, the stock is expected to fall -10.61% during the next 3 months and, with a 90% probability hold a price between $127.69 and $176.07 at the end of this 3-month period.

CRM Signals & Forecast

The Salesforce.com stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $169.48 and $169.15. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Monday, June 22, 2026, and so far it has risen 15.77%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal.

Support, Risk & Stop-loss for Salesforce.com stock

Salesforce.com finds support from accumulated volume at $173.30 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $8.89 between high and low, or 5.34%. For the last week, the stock has had daily average volatility of 4.62%.

Our recommended stop-loss: $164.50 (-5.34%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 19 days ago.)

Trading Expectations (CRM) For The Upcoming Trading Day Of Tuesday 21st

For the upcoming trading day on Tuesday, 21st we expect Salesforce.com Inc to open at $171.89, and during the day (based on 14 day Average True Range), to move between $170.22 and $177.36, which gives a possible trading interval of +/-$7.15 (+/-4.20%) up or down from last closing price. If Salesforce.com Inc takes out the full calculated possible swing range there will be an estimated 4.20% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $173.30 (0.28%) than the resistance at $176.17 (1.37%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Salesforce.com Inc stock A Buy?

Salesforce.com holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

Current score: 0.616 Hold/Accumulate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on July 21, 2026 - $171.89 ( 1.09%).

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CRM Performance

Trading levels for CRM

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Fibonacci Support & Resistance Levels

Level Price
R3 180.79 4.03%
R2 177.39 2.07%
R1 175.29 0.86%
Price 173.79
S1 168.49 -3.05%
S2 166.39 -4.26%
S3 163.00 -6.21%

Accumulated Volume Support & Resistance Levels

Level Price
R3 209.60 20.61%
R2 191.10 9.96%
R1 176.17 1.37%
Price 173.79
S1 173.30 -0.282%
S2 151.78 -12.66%
S3 150.12 -13.62%

CRM Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 11, 2026 Jun 11, 2026 Jul 02, 2026 $0.440 0.230%
2 Apr 09, 2026 Apr 09, 2026 Apr 23, 2026 $0.440 0.221%
3 Dec 04, 2025 Dec 18, 2025 Jan 08, 2026 $0.416 0.160%
4 Sep 17, 2025 Sep 17, 2025 Oct 09, 2025 $0.416 0.166%
5 Jun 05, 2025 Jun 18, 2025 Jul 10, 2025 $0.416 0.153%

FAQ

What is the symbol for Salesforce.com Stock and on which exchange is it traded?
The symbol for Salesforce.com is CRM and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Salesforce.com Stock?
Salesforce.com holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

How to buy Salesforce.com Stock?
Salesforce.com Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Salesforce.com Stock.

What's the current price of Salesforce.com Stock?
As of the end of day on the Jul 20, 2026, the price of an Salesforce.com (CRM) share was $173.79.

What is the 52-week high and low for Salesforce.com Stock?
The 52-week high for Salesforce.com Stock is $273.86 and the 52-week low is $147.58.

What is the market capitalization of Salesforce.com Stock?
As of the Jul 20, 2026, the market capitalization of Salesforce.com is 142.334B.

When is the next earnings date for Salesforce.com?
The upcoming earnings date for Salesforce.com is Sep 02, 2026.
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ABOUT SALESFORCE.COM INC
Salesforce.com
Salesforce, Inc. provides customer relationship management technology that brings companies and customers together worldwide. Its Customer 360 platform empowers its customers to work together to deliver connected experiences for their customers. The company's service offerings include Sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and relationship intelligence, and deliver quotes, contract...
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