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Some Reasons Why To Add HAS:
  • Excellent financial health (Piotroski 7/9)
  • Strong return on equity of 136.9%
  • High gross margin of 70.3%
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Weaker technical forecast for Hasbro as stock downgraded to Hold/Accumulate
(Updated on Jul 23, 2026)

Buy or Hold candidate since Jul 22, 2026 Loss -1.90%

The Hasbro stock price fell by -1.90% on the last day (Thursday, 23rd Jul 2026) from $89.04 to $87.35. During the last trading day the stock fluctuated 2.34% from a day low at $86.70 to a day high of $88.73. The price has risen in 7 of the last 10 days and is up by 12.87% over the past 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -323 thousand shares and in total, 2 million shares were bought and sold for approximately $215.26 million.

The stock lies the upper part of a wide and falling trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break up at the top trend line at $88.76 will firstly indicate a slower falling rate, but may be the first sign of a trend shift. Given the current short-term trend, the stock is expected to fall -16.32% during the next 3 months and, with a 90% probability hold a price between $60.87 and $74.27 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

HAS Signals & Forecast

The Hasbro stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $84.42 and $82.68. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Wednesday, July 22, 2026, and so far it has fallen -1.90%. Further fall is indicated until a new bottom pivot has been found. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Hasbro stock

Hasbro finds support from accumulated volume at $84.74 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $2.03 between high and low, or 2.34%. For the last week, the stock has had daily average volatility of 4.45%.

Our recommended stop-loss: $83.51 (-4.40%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 1 day ago.)

Trading Expectations (HAS) For The Upcoming Trading Day Of Friday 24th

For the upcoming trading day on Friday, 24th we expect Hasbro to open at $87.59, and during the day (based on 14 day Average True Range), to move between $85.99 and $88.71, which gives a possible trading interval of +/-$2.72 (+/-3.16%) up or down from last closing price. If Hasbro takes out the full calculated possible swing range there will be an estimated 3.16% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $87.99 (0.73%) than the support at $84.74 (2.99%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Dividend Warning For HAS

Dividend coming up for HAS: Ex-dividend date (Wednesday 19th August, 2026) is 26 days away. The dividend is $0.700.

Is Hasbro stock A Buy?

Hasbro holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

Current score: 0.602 Hold/Accumulate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on July 24, 2026 - $87.59 ( 0.279%).

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HAS Performance

Trading levels for HAS

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Fibonacci Support & Resistance Levels

Level Price
R3 89.62 2.60%
R2 88.85 1.71%
R1 88.37 1.17%
Price 87.35
S1 86.82 -0.609%
S2 86.34 -1.16%
S3 85.56 -2.05%

Accumulated Volume Support & Resistance Levels

Level Price
R3 88.78 1.64%
R2 88.60 1.43%
R1 87.99 0.733%
Price 87.35
S1 84.74 -2.99%
S2 81.59 -6.59%
S3 77.98 -10.73%

HAS Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jul 21, 2026 Aug 19, 2026 Sep 02, 2026 $0.700 0.80%
2 May 20, 2026 Jun 01, 2026 Jun 11, 2026 $0.700 0.777%
3 Feb 10, 2026 Feb 18, 2026 Mar 04, 2026 $0.700 0.661%
4 Oct 23, 2025 Nov 19, 2025 Dec 03, 2025 $0.700 0.91%
5 Jul 23, 2025 Aug 20, 2025 Sep 03, 2025 $0.700 0.93%

FAQ

What is the symbol for Hasbro Stock and on which exchange is it traded?
The symbol for Hasbro is HAS and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Hasbro Stock?
Hasbro holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

How to buy Hasbro Stock?
Hasbro Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Hasbro Stock.

What's the current price of Hasbro Stock?
As of the end of day on the Jul 23, 2026, the price of an Hasbro (HAS) share was $87.35.

What is the 52-week high and low for Hasbro Stock?
The 52-week high for Hasbro Stock is $106.98 and the 52-week low is $69.50.

What is the market capitalization of Hasbro Stock?
As of the Jul 23, 2026, the market capitalization of Hasbro is 12.359B.

When is the next earnings date for Hasbro?
The upcoming earnings date for Hasbro is Oct 22, 2026.
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ABOUT HASBRO
Hasbro
Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include...
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