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On Holding AG stock downgraded from Buy Candidate to Hold/Accumulate after Wednesday trading session
(Updated on Jul 15, 2026)

Buy or Hold candidate since Jul 10, 2026 Loss -2.80%

The On Holding AG stock price fell by -0.742% on the last day (Wednesday, 15th Jul 2026) from $37.74 to $37.46. It has now fallen 3 days in a row. During the last trading day the stock fluctuated 2.75% from a day low at $37.40 to a day high of $38.43. The price has been going up and down for this period, and there has been a 5.76% gain for the last 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -26 thousand shares and in total, 3 million shares were bought and sold for approximately $95.00 million.

The stock lies in the middle of a wide and weak rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 3.85% during the next 3 months and, with a 90% probability hold a price between $36.89 and $43.21 at the end of this 3-month period.

ONON Signals & Forecast

A buy signal was issued from a pivot bottom point on Tuesday, June 23, 2026, and so far it has risen 6.60%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The On Holding AG stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $37.67. On a fall, the stock will find some support from the short-term average at $37.35. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for On Holding AG stock

On the downside, the stock finds support just below today's level from accumulated volume at $35.42 and $35.39. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, On Holding AG finds support just below today's level at $35.42. If this is broken, then the next support from accumulated volume will be at $35.39 and $33.83.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $1.03 between high and low, or 2.75%. For the last week, the stock has had daily average volatility of 4.01%.

Our recommended stop-loss: $35.49 (-5.26%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 15 days ago.)

Trading Expectations (ONON) For The Upcoming Trading Day Of Thursday 16th

For the upcoming trading day on Thursday, 16th we expect On Holding AG to open at $37.76, and during the day (based on 14 day Average True Range), to move between $36.71 and $38.21, which gives a possible trading interval of +/-$1.50 (+/-4.08%) up or down from last closing price. If On Holding AG takes out the full calculated possible swing range there will be an estimated 4.08% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $37.85 (1.04%) than the support at $35.42 (5.45%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is On Holding AG stock A Buy?

On Holding AG holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

Current score: -0.222 Hold/Accumulate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on July 16, 2026 - $37.76 ( 0.81%).

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ONON Performance

Trading levels for ONON

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Fibonacci Support & Resistance Levels

Level Price
R3 38.79 3.56%
R2 38.40 2.51%
R1 38.16 1.86%
Price 37.46
S1 37.37 -0.241%
S2 37.13 -0.89%
S3 36.73 -1.94%

Accumulated Volume Support & Resistance Levels

Level Price
R3 39.63 5.79%
R2 39.19 4.62%
R1 37.85 1.04%
Price 37.46
S1 35.42 -5.45%
S2 35.39 -5.53%
S3 33.83 -9.69%

FAQ

What is the symbol for On Holding AG Stock and on which exchange is it traded?
The symbol for On Holding AG is ONON and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell On Holding AG Stock?
On Holding AG holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

How to buy On Holding AG Stock?
On Holding AG Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy On Holding AG Stock.

What's the current price of On Holding AG Stock?
As of the end of day on the Jul 15, 2026, the price of an On Holding AG (ONON) share was $37.46.

What is the 52-week high and low for On Holding AG Stock?
The 52-week high for On Holding AG Stock is $54.41 and the 52-week low is $31.41.

What is the market capitalization of On Holding AG Stock?
As of the Jul 15, 2026, the market capitalization of On Holding AG is 12.487B.

When is the next earnings date for On Holding AG?
The upcoming earnings date for On Holding AG is Aug 11, 2026.
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ABOUT ON HOLDING AG
On Holding AG
On Holding AG develops and distributes sports products worldwide. It offers athletic footwear, apparel, and accessories. The company offers its products through independent retailers and distributors, online, and stores. On Holding AG was founded in 2010 and is headquartered in Zurich, Switzerland....
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