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On Holding AG stock upgraded from Sell Candidate to Hold/Accumulate after Monday trading session
(Updated on Nov 17, 2025)

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Hold candidate since Nov 17, 2025

The On Holding AG stock price fell by -2.36% on the last day (Monday, 17th Nov 2025) from $42.40 to $41.40. During the last trading day the stock fluctuated 4.41% from a day low at $41.08 to a day high of $42.89. The price has fallen in 6 of the last 10 days but is still up by 13.55% over the past 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -6 million shares and in total, 7 million shares were bought and sold for approximately $291.93 million.

The stock lies the upper part of a wide and falling trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break up at the top trend line at $42.28 will firstly indicate a slower falling rate, but may be the first sign of a trend shift. Given the current short-term trend, the stock is expected to fall -15.87% during the next 3 months and, with a 90% probability hold a price between $28.88 and $35.57 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

ONON Signals & Forecast

The On Holding AG stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock, but the stock has a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections down, there will be some support from the lines at $38.98 and $40.48. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Friday, November 14, 2025, and so far it has fallen -2.36%. Further fall is indicated until a new bottom pivot has been found. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for On Holding AG stock

On the downside, the stock finds support just below today's level from accumulated volume at $37.23 and $35.18. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, On Holding AG finds support just below today's level at $37.23. If this is broken, then the next support from accumulated volume will be at $35.18 and $35.00.

This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $1.81 between high and low, or 4.41%. For the last week, the stock has had daily average volatility of 5.96%.

Our recommended stop-loss: $39.38 (-4.88%) (This stock has high daily movements and this gives high risk. There is a sell signal from a pivot top found 1 day ago.)

Trading Expectations (ONON) For The Upcoming Trading Day Of Tuesday 18th

For the upcoming trading day on Tuesday, 18th we expect On Holding AG to open at $41.79, and during the day (based on 14 day Average True Range), to move between $40.34 and $42.46, which gives a possible trading interval of +/-$2.12 (+/-5.27%) up or down from last closing price. If On Holding AG takes out the full calculated possible swing range there will be an estimated 5.27% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $41.51 (0.27%) than the support at $37.23 (10.07%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is On Holding AG stock A Buy?

On Holding AG holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.

Current score: 0.208 Hold/Accumulate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on November 18, 2025 - $41.79 ( 0.94%).

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ONON Performance

Trading levels for ONON

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Fibonacci Support & Resistance Levels

Level Price
R3 43.60 5.31%
R2 42.91 3.64%
R1 42.48 2.61%
Price 41.40
S1 41.10 -0.728%
S2 40.67 -1.76%
S3 39.98 -3.43%

Accumulated Volume Support & Resistance Levels

Level Price
R3 43.30 4.59%
R2 42.40 2.42%
R1 41.51 0.266%
Price 41.40
S1 37.23 -10.07%
S2 35.18 -15.02%
S3 35.00 -15.46%

FAQ

What is the symbol for On Holding AG Stock and on which exchange is it traded?
The symbol for On Holding AG is ONON and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell On Holding AG Stock?
On Holding AG holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.

How to buy On Holding AG Stock?
On Holding AG Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy On Holding AG Stock.

What's the current price of On Holding AG Stock?
As of the end of day on the Nov 17, 2025, the price of an On Holding AG (ONON) share was $41.40.

What is the 52-week high and low for On Holding AG Stock?
The 52-week high for On Holding AG Stock is $64.05 and the 52-week low is $34.38.

What is the market capitalization of On Holding AG Stock?
As of the Nov 17, 2025, the market capitalization of On Holding AG is 13.573B.

When is the next earnings date for On Holding AG?
The upcoming earnings date for On Holding AG is Mar 03, 2026.
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ABOUT ON HOLDING AG
On Holding AG
On Holding AG develops and distributes sports products worldwide. It offers athletic footwear, apparel, and accessories. The company offers its products through independent retailers and distributors, online, and stores. On Holding AG was founded in 2010 and is headquartered in Zurich, Switzerland....
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