- Excellent financial health (Piotroski 7/9)
- Beat earnings estimates in 3 of the last 4 quarters
- Healthy interest coverage ratio of 48.9x
Procter & Gamble stock downgraded from Buy Candidate to Sell Candidate after Tuesday trading session
(Updated on Jul 14, 2026)
The Procter & Gamble stock price fell by -1.52% on the last day (Tuesday, 14th Jul 2026) from $148.37 to $146.12. During the last trading day the stock fluctuated 2.17% from a day low at $145.59 to a day high of $148.75. The price has been going up and down for this period, and there has been a -1.54% loss for the last 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -2 million shares and in total, 4 million shares were bought and sold for approximately $597.69 million.
The stock lies in the middle of a weak rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 3.54% during the next 3 months and, with a 90% probability hold a price between $147.54 and $158.60 at the end of this 3-month period.
PG Signals & Forecast
There are few to no technical positive signals at the moment. The Procter & Gamble stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $148.41 and $147.38. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Tuesday, July 07, 2026, and so far it has fallen -4.34%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.
Support, Risk & Stop-loss for Procter & Gamble stock
Procter & Gamble finds support from accumulated volume at $142.32 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
In general the stock tends to have very controlled movements and with good liquidity the risk is considered very low in this stock. During the last day, the stock moved $3.16 between high and low, or 2.17%. For the last week the stock has had daily average volatility of 1.97%.
Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.
Trading Expectations (PG) For The Upcoming Trading Day Of Wednesday 15th
For the upcoming trading day on Wednesday, 15th we expect Procter & Gamble Company (The) to open at $146.82, and during the day (based on 14 day Average True Range), to move between $144.54 and $147.70, which gives a possible trading interval of +/-$3.15 (+/-2.18%) up or down from last closing price. If Procter & Gamble Company (The) takes out the full calculated possible swing range there will be an estimated 2.18% move between the lowest and the highest trading price during the day.
Since the stock is closer to the resistance from accumulated volume at $148.11 (1.36%) than the support at $142.32 (2.60%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.
Is Procter & Gamble Company (The) stock A Buy?
The Procter & Gamble stock holds several negative signals and despite the positive trend, we believe Procter & Gamble will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.
Current score:
-2.802
Sell Candidate
Downgraded
Predicted Fair Opening Price
Predicted fair opening price on July 15, 2026 - $146.82 ( 0.480%).
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PG Performance
Trading levels for PG
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 149.98 | 2.64% |
| R2 | 148.78 | 1.82% |
| R1 | 148.03 | 1.31% |
| Price | 146.12 | |
| S1 | 145.61 | -0.347% |
| S2 | 144.87 | -0.86% |
| S3 | 143.66 | -1.69% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 150.38 | 2.92% |
| R2 | 148.50 | 1.63% |
| R1 | 148.11 | 1.36% |
| Price | 146.12 | |
| S1 | 142.32 | -2.60% |
| S2 | 140.82 | -3.63% |
| S3 | 140.28 | -4.00% |
PG Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Apr 14, 2026 | Apr 24, 2026 | May 15, 2026 | $1.09 | 0.754% |
| 2 | Jan 23, 2026 | Jan 23, 2026 | Feb 17, 2026 | $1.06 | 0.731% |
| 3 | Oct 14, 2025 | Oct 24, 2025 | Nov 17, 2025 | $1.06 | 0.706% |
| 4 | Jul 08, 2025 | Jul 18, 2025 | Aug 15, 2025 | $1.06 | 0.668% |
| 5 | Apr 08, 2025 | Apr 21, 2025 | May 15, 2025 | $1.06 | 0.651% |
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