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Sony Corp Ord stock upgraded from Hold/Accumulate to Buy Candidate after Friday trading session
(Updated on Jul 31, 2026)

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Buy or Hold candidate since Jul 27, 2026 Gain 4.35%

The Sony Corp Ord stock price gained 2.15% on the last trading day (Friday, 31st Jul 2026), rising from $22.77 to $23.26. During the last trading day the stock fluctuated 5.90% from a day low at $22.64 to a day high of $23.97. The price has risen in 6 of the last 10 days and is up by 10.13% over the past 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 3 million more shares were traded than the day before. In total, 10 million shares were bought and sold for approximately $224.79 million.

The stockis at the upper part of a wide and horizontal trend and normally this may pose a good selling opportunity but a break-up through the top trend line at $23.26 will give a strong buy signal and a trend shift could be expected. Given the current horizontal trend, you can expect Sony Corp Ord stock with a 90% probability to be traded between $19.08 and $23.07 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

SONY Signals & Forecast

The Sony Corp Ord stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $22.28 and $20.91. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Wednesday, July 29, 2026, and so far it has fallen -0.0430%. Further fall is indicated until a new bottom pivot has been found.

Support, Risk & Stop-loss for Sony Corp Ord stock

Sony Corp Ord finds support from accumulated volume at $22.79 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $1.33 between high and low, or 5.90%. For the last week, the stock has had daily average volatility of 3.43%.

Our recommended stop-loss: $22.44 (-3.52%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 2 days ago.)

Trading Expectations (SONY) For The Upcoming Trading Day Of Monday 3rd

For the upcoming trading day on Monday, 3rd we expect Sony Corp Ord to open at $23.29, and during the day (based on 14 day Average True Range), to move between $22.97 and $23.55, which gives a possible trading interval of +/-$0.582 (+/-2.53%) up or down from last closing price. If Sony Corp Ord takes out the full calculated possible swing range there will be an estimated 2.53% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $23.27 (0.04%) than the support at $22.79 (2.02%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Sony Corp Ord stock A Buy?

Several short-term signals are positive and we conclude that the current level may hold a buying opportunity, as there is a fair chance for Sony Corp Ord stock to perform well in the short-term period. We have upgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Buy candidate.

Current score: 2.380 Buy Candidate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on August 3, 2026 - $23.29 ( 0.136%).

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SONY Performance

Trading levels for SONY

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Fibonacci Support & Resistance Levels

Level Price
R3 24.63 5.88%
R2 24.12 3.68%
R1 23.80 2.33%
Price 23.26
S1 22.78 -2.06%
S2 22.47 -3.41%
S3 21.96 -5.60%

Accumulated Volume Support & Resistance Levels

Level Price
R3 0 -
R2 0 -
R1 23.27 0.0430%
Price 23.26
S1 22.79 -2.02%
S2 22.71 -2.36%
S3 22.16 -4.73%

SONY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Mar 30, 2026 Mar 30, 2026 Jun 08, 2026 $0.0555 0.243%
2 Sep 09, 2025 Sep 29, 2025 Dec 12, 2025 $0.0600 0.199%
3 Mar 17, 2025 Mar 31, 2025 Jun 09, 2025 $0.0683 0.257%
4 Sep 30, 2024 Sep 30, 2024 Dec 08, 2024 $0.258 1.23%
5 Mar 08, 2024 Mar 27, 2024 Jun 17, 2024 $0.210 1.29%

FAQ

What is the symbol for Sony Corp Ord Stock and on which exchange is it traded?
The symbol for Sony Corp Ord is SONY and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Sony Corp Ord Stock?
Several short-term signals are positive and we conclude that the current level may hold a buying opportunity, as there is a fair chance for Sony Corp Ord stock to perform well in the short-term period. We have upgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Buy candidate.

How to buy Sony Corp Ord Stock?
Sony Corp Ord Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Sony Corp Ord Stock.

What's the current price of Sony Corp Ord Stock?
As of the end of day on the Jul 31, 2026, the price of an Sony Corp Ord (SONY) share was $23.26.

What is the 52-week high and low for Sony Corp Ord Stock?
The 52-week high for Sony Corp Ord Stock is $30.34 and the 52-week low is $19.32.

What is the market capitalization of Sony Corp Ord Stock?
As of the Jul 31, 2026, the market capitalization of Sony Corp Ord is 136.593B.

When is the next earnings date for Sony Corp Ord?
The upcoming earnings date for Sony Corp Ord is Nov 10, 2026.
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ABOUT SONY CORP ORD
Sony Ord
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home and portable game consoles, packaged software, an...
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