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  • Beat earnings estimates in all of the last 4 quarters
  • 7.19% TTM dividend yield
  • Attractive free cash flow ratio of 3.8x
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Red day on Monday for Upbound Group, Inc.
(Updated on Jul 20, 2026)

Buy or Hold candidate since Jun 23, 2026 Gain 16.05%

The Upbound Group, Inc. stock price fell by -2.12% on the last day (Monday, 20th Jul 2026) from $22.16 to $21.69. During the last trading day the stock fluctuated 3.45% from a day low at $21.63 to a day high of $22.37. The price has fallen in 6 of the last 10 days but is still up by 5.65% over the past 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -99 thousand shares and in total, 706 thousand shares were bought and sold for approximately $15.32 million.

The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 12.86% during the next 3 months and, with a 90% probability hold a price between $20.72 and $25.78 at the end of this 3-month period.

UPBD Signals & Forecast

The Upbound Group, Inc. stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $21.71. On a fall, the stock will find some support from the long-term average at approximately $19.73. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Thursday, July 16, 2026, and so far it has fallen -4.70%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Upbound Group, Inc. stock

On the downside, the stock finds support just below today's level from accumulated volume at $20.44 and $18.94. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Upbound Group, Inc. finds support just below today's level at $20.44. If this is broken, then the next support from accumulated volume will be at $18.94 and $18.32.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.745 between high and low, or 3.45%. For the last week, the stock has had daily average volatility of 4.30%.

Our recommended stop-loss: $20.48 (-5.57%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 2 days ago.)

Trading Expectations (UPBD) For The Upcoming Trading Day Of Tuesday 21st

For the upcoming trading day on Tuesday, 21st we expect Upbound Group, Inc. to open at $21.90, and during the day (based on 14 day Average True Range), to move between $21.24 and $22.14, which gives a possible trading interval of +/-$0.91 (+/-4.27%) up or down from last closing price. If Upbound Group, Inc. takes out the full calculated possible swing range there will be an estimated 4.27% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $21.96 (1.24%) than the support at $20.44 (5.76%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Upbound Group, Inc. stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Upbound Group, Inc. stock to perform well in the short-term.

Current score: 4.096 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 21, 2026 - $21.90 ( 0.95%).

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UPBD Performance

Trading levels for UPBD

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Fibonacci Support & Resistance Levels

Level Price
R3 22.64 4.38%
R2 22.36 3.07%
R1 22.18 2.26%
Price 21.69
S1 21.61 -0.367%
S2 21.43 -1.18%
S3 21.15 -2.49%

Accumulated Volume Support & Resistance Levels

Level Price
R3 22.76 4.93%
R2 22.16 2.17%
R1 21.96 1.24%
Price 21.69
S1 20.44 -5.76%
S2 18.94 -12.68%
S3 18.32 -15.54%

UPBD Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 02, 2026 Jun 16, 2026 Jul 07, 2026 $0.390 2.08%
2 Mar 25, 2026 Apr 07, 2026 Apr 28, 2026 $0.390 2.16%
3 Dec 04, 2025 Dec 17, 2025 Jan 06, 2026 $0.390 2.15%
4 Sep 17, 2025 Sep 30, 2025 Oct 21, 2025 $0.390 1.47%
5 Jun 03, 2025 Jun 17, 2025 Jul 08, 2025 $0.390 1.50%

FAQ

What is the symbol for Upbound Group, Inc. Stock and on which exchange is it traded?
The symbol for Upbound Group, Inc. is UPBD and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Upbound Group, Inc. Stock?
Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Upbound Group, Inc. stock to perform well in the short-term.

How to buy Upbound Group, Inc. Stock?
Upbound Group, Inc. Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Upbound Group, Inc. Stock.

What's the current price of Upbound Group, Inc. Stock?
As of the end of day on the Jul 20, 2026, the price of an Upbound Group, Inc. (UPBD) share was $21.69.

What is the 52-week high and low for Upbound Group, Inc. Stock?
The 52-week high for Upbound Group, Inc. Stock is $28.03 and the 52-week low is $15.82.

What is the market capitalization of Upbound Group, Inc. Stock?
As of the Jul 20, 2026, the market capitalization of Upbound Group, Inc. is 1.264B.

When is the next earnings date for Upbound Group, Inc.?
The upcoming earnings date for Upbound Group, Inc. is Jul 30, 2026.
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