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Weaker technical forecast for Upbound Group, Inc. as stock downgraded to Sell Candidate
(Updated on Jun 10, 2026)

Sell candidate since Jun 10, 2026

The Upbound Group, Inc. stock price fell by -4.24% on the last day (Wednesday, 10th Jun 2026) from $18.88 to $18.08. During the last trading day the stock fluctuated 4.66% from a day low at $18.04 to a day high of $18.88. The price has been going up and down for this period, and there has been a -4.29% loss for the last 2 weeks. Volume has increased on the last day by 240 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 978 thousand shares were bought and sold for approximately $17.68 million.

The stock is moving within a wide and horizontal trend and further movements within this trend can be expected. Given the current horizontal trend, you can expect Upbound Group, Inc. stock with a 90% probability to be traded between $17.34 and $20.35 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.

UPBD Signals & Forecast

Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The Upbound Group, Inc. stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $18.38 and $18.50. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Thursday, May 28, 2026, and so far it has fallen -6.90%. Further fall is indicated until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for Upbound Group, Inc. stock

Upbound Group, Inc. finds support from accumulated volume at $17.93 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.84 between high and low, or 4.66%. For the last week, the stock has had daily average volatility of 3.74%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (UPBD) For The Upcoming Trading Day Of Thursday 11th

For the upcoming trading day on Thursday, 11th we expect Upbound Group, Inc. to open at $18.33, and during the day (based on 14 day Average True Range), to move between $17.73 and $18.43, which gives a possible trading interval of +/-$0.692 (+/-3.90%) up or down from last closing price. If Upbound Group, Inc. takes out the full calculated possible swing range there will be an estimated 3.90% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $17.93 (0.83%) than the resistance at $18.30 (1.22%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Dividend Warning For UPBD

Dividend warning for UPBD: Ex-dividend date is approaching in 5 days on Tuesday 16th June, 2026. The dividend to be paid is $0.390, which is a large dividend (2.16%). The stock is expected to open approximately 2.16% lower on the ex-dividend date.

Is Upbound Group, Inc. stock A Buy?

Upbound Group, Inc. holds several negative signals and is within a wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Sell candidate.

Current score: -1.886 Sell Candidate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on June 11, 2026 - $18.33 ( 1.40%).

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UPBD Performance

Trading levels for UPBD

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Fibonacci Support & Resistance Levels

Level Price
R3 19.17 6.05%
R2 18.85 4.27%
R1 18.65 3.18%
Price 18.08
S1 18.01 -0.374%
S2 17.81 -1.47%
S3 17.49 -3.24%

Accumulated Volume Support & Resistance Levels

Level Price
R3 19.91 10.12%
R2 19.76 9.29%
R1 18.30 1.22%
Price 18.08
S1 17.93 -0.83%
S2 17.70 -2.10%
S3 17.21 -4.81%

UPBD Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 02, 2026 Jun 16, 2026 Jul 07, 2026 $0.390 2.08%
2 Mar 25, 2026 Apr 07, 2026 Apr 28, 2026 $0.390 2.16%
3 Dec 04, 2025 Dec 17, 2025 Jan 06, 2026 $0.390 2.15%
4 Sep 17, 2025 Sep 30, 2025 Oct 21, 2025 $0.390 1.47%
5 Jun 03, 2025 Jun 17, 2025 Jul 08, 2025 $0.390 1.50%

FAQ

What is the symbol for Upbound Group, Inc. Stock and on which exchange is it traded?
The symbol for Upbound Group, Inc. is UPBD and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Upbound Group, Inc. Stock?
Upbound Group, Inc. holds several negative signals and is within a wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Sell candidate.

How to buy Upbound Group, Inc. Stock?
Upbound Group, Inc. Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Upbound Group, Inc. Stock.

What's the current price of Upbound Group, Inc. Stock?
As of the end of day on the Jun 10, 2026, the price of an Upbound Group, Inc. (UPBD) share was $18.08.

What is the 52-week high and low for Upbound Group, Inc. Stock?
The 52-week high for Upbound Group, Inc. Stock is $28.03 and the 52-week low is $15.82.

What is the market capitalization of Upbound Group, Inc. Stock?
As of the Jun 10, 2026, the market capitalization of Upbound Group, Inc. is 1.054B.

When is the next earnings date for Upbound Group, Inc.?
The upcoming earnings date for Upbound Group, Inc. is Jul 30, 2026.
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