Should you buy UPBD stock?

Last updated:

Based on market data through , StockInvest.us rates Upbound Group, Inc. (UPBD) as a Sell Candidate with a technical score of -1.60 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation.

  • Sell signal since
  • Price since signal Down 4.47%
  • 3-month trend forecast Up 19.01%
  • Sell Candidate -1.60
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Some Reasons Why To Add UPBD:
  • Beat earnings estimates in all of the last 4 quarters
  • 8.12% TTM dividend yield
  • Attractive free cash flow ratio of 3.1x
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Upbound Group, Inc. stock price ended at $19.22 on Monday, after losing 3.08%
(Market data through Aug 10, 2026)

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Sell candidate since Aug 05, 2026 Loss -4.47%

The Upbound Group, Inc. stock price fell by -3.08% on the last day (Monday, 10th Aug 2026) from $19.83 to $19.22. During the last trading day the stock fluctuated 2.27% from a day low at $19.15 to a day high of $19.59. The price has fallen in 6 of the last 10 days and is down by -6.74% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -225 thousand shares and in total, 758 thousand shares were bought and sold for approximately $14.57 million.

Given the current short-term trend, the stock is expected to rise 19.01% during the next 3 months and, with a 90% probability hold a price between $22.87 and $28.33 at the end of this 3-month period.

UPBD Signals & Forecast

There are few to no technical positive signals at the moment. The Upbound Group, Inc. stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $19.84 and $20.57. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Thursday, July 16, 2026, and so far it has fallen -15.55%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Upbound Group, Inc. stock

Upbound Group, Inc. finds support from accumulated volume at $19.21 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.435 between high and low, or 2.27%. For the last week, the stock has had daily average volatility of 3.43%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (UPBD) For The Upcoming Trading Day Of Tuesday 11th

For the upcoming trading day on Tuesday, 11th we expect Upbound Group, Inc. to open at $19.32, and during the day (based on 14 day Average True Range), to move between $18.78 and $19.66, which gives a possible trading interval of +/-$0.89 (+/-4.73%) up or down from last closing price. If Upbound Group, Inc. takes out the full calculated possible swing range there will be an estimated 4.73% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $19.21 (0.05%) than the resistance at $19.39 (0.88%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Upbound Group, Inc. stock A Buy?

The Upbound Group, Inc. stock holds several negative signals and despite the positive trend, we believe Upbound Group, Inc. will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

Current score: -1.598 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on August 11, 2026 - $19.32 ( 0.512%).

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UPBD Performance

Trading levels for UPBD

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Fibonacci Support & Resistance Levels

Level Price
R3 19.75 2.77%
R2 19.59 1.91%
R1 19.48 1.38%
Price 19.22
S1 19.15 -0.353%
S2 19.05 -0.89%
S3 18.88 -1.75%

Accumulated Volume Support & Resistance Levels

Level Price
R3 20.44 6.35%
R2 20.12 4.68%
R1 19.39 0.88%
Price 19.22
S1 19.21 -0.0520%
S2 18.89 -1.72%
S3 18.32 -4.68%

UPBD Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 02, 2026 Jun 16, 2026 Jul 07, 2026 $0.390 2.08%
2 Mar 25, 2026 Apr 07, 2026 Apr 28, 2026 $0.390 2.16%
3 Dec 04, 2025 Dec 17, 2025 Jan 06, 2026 $0.390 2.15%
4 Sep 17, 2025 Sep 30, 2025 Oct 21, 2025 $0.390 1.47%
5 Jun 03, 2025 Jun 17, 2025 Jul 08, 2025 $0.390 1.50%

FAQ

What is the symbol for Upbound Group, Inc. Stock and on which exchange is it traded?
The symbol for Upbound Group, Inc. is UPBD and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Upbound Group, Inc. Stock?
Based on market data through Aug 10, 2026, StockInvest.us rates Upbound Group, Inc. (UPBD) as a Sell Candidate with a technical score of -1.60 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation. Since the Sell signal began on Aug 05, 2026, the price has fallen 4.47%. The current 3-month trend forecast projects a rise of 19.01%.

How to buy Upbound Group, Inc. Stock?
Upbound Group, Inc. Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Upbound Group, Inc. Stock.

What's the current price of Upbound Group, Inc. Stock?
As of the end of day on the Aug 10, 2026, the price of an Upbound Group, Inc. (UPBD) share was $19.22.

What is the 52-week high and low for Upbound Group, Inc. Stock?
The 52-week high for Upbound Group, Inc. Stock is $28.03 and the 52-week low is $15.82.

What is the market capitalization of Upbound Group, Inc. Stock?
As of the Aug 10, 2026, the market capitalization of Upbound Group, Inc. is 1.12B.
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