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Urban Outfitters stock downgraded to Sell Candidate
(Updated on Jul 15, 2025)
The Urban Outfitters stock price fell by -3.19% on the last day (Tuesday, 15th Jul 2025) from $72.10 to $69.80. It has now fallen 3 days in a row. During the last trading day the stock fluctuated 4.65% from a day low at $69.30 to a day high of $72.52. The price has fallen in 6 of the last 10 days and is down by -3.78% for this period. Volume has increased on the last day by 232 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 2 million shares were bought and sold for approximately $138.12 million.
Given the current short-term trend, the stock is expected to rise 40.49% during the next 3 months and, with a 90% probability hold a price between $98.06 and $125.65 at the end of this 3-month period.

URBN Signals & Forecast
Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The Urban Outfitters stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $71.39 and $70.85. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Tuesday, May 27, 2025, and so far it has fallen -7.25%. Further fall is indicated until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.
Support, Risk & Stop-loss for Urban Outfitters stock
Urban Outfitters finds support from accumulated volume at $69.23 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $3.22 between high and low, or 4.65%. For the last week, the stock has had daily average volatility of 3.47%.
Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.
Trading Expectations (URBN) For The Upcoming Trading Day Of Wednesday 16th
For the upcoming trading day on Wednesday, 16th we expect Urban Outfitters to open at $70.54, and during the day (based on 14 day Average True Range), to move between $68.57 and $71.03, which gives a possible trading interval of +/-$2.46 (+/-3.59%) up or down from last closing price. If Urban Outfitters takes out the full calculated possible swing range there will be an estimated 3.59% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $69.23 (0.82%) than the resistance at $72.28 (3.55%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is Urban Outfitters stock A Buy?
The Urban Outfitters stock holds several negative signals and despite the positive trend, we believe Urban Outfitters will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.
Current score:
-2.906
Sell Candidate
Downgraded
Predicted Fair Opening Price
Predicted fair opening price on July 16, 2025 - $70.54 ( 1.06%).
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URBN Performance
Trading levels for URBN
Fibonacci Support & Resistance Levels
Level | Price | |
---|---|---|
R3 | 73.76 | 5.67% |
R2 | 72.53 | 3.91% |
R1 | 71.77 | 2.82% |
Price | 69.80 | |
S1 | 69.31 | -0.702% |
S2 | 68.55 | -1.79% |
S3 | 67.32 | -3.55% |
Accumulated Volume Support & Resistance Levels
Level | Price | |
---|---|---|
R3 | 73.21 | 4.89% |
R2 | 72.47 | 3.83% |
R1 | 72.28 | 3.55% |
Price | 69.80 | |
S1 | 69.23 | -0.82% |
S2 | 61.34 | -12.12% |
S3 | 59.60 | -14.61% |
FAQ
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