- Beat earnings estimates in all of the last 4 quarters
- Excellent financial health (Piotroski 7/9)
- Attractive free cash flow ratio of 13.1x
VF Corporation stock downgraded to Hold/Accumulate
(Updated on Jul 17, 2026)
The VF Corporation stock price fell by -2.86% on the last day (Friday, 17th Jul 2026) from $17.48 to $16.98. During the last trading day the stock fluctuated 3.13% from a day low at $16.78 to a day high of $17.30. The price has risen in 6 of the last 10 days and is up by 4.17% over the past 2 weeks. Volume has increased on the last day by 824 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 6 million shares were bought and sold for approximately $101.25 million.
The stock lies in the middle of a wide and falling trend in the short term and further fall within the trend is signaled. Given the current short-term trend, the stock is expected to fall -14.35% during the next 3 months and, with a 90% probability hold a price between $13.42 and $15.88 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.
VFC Signals & Forecast
The VF Corporation stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $16.94 and $16.93. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Wednesday, July 08, 2026, and so far it has risen 5.99%. Further rise is indicated until a new top pivot has been found. Some negative signals were issued as well, and these may have some influence on the near short-term development. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.
Support, Risk & Stop-loss for VF Corporation stock
VF Corporation finds support from accumulated volume at $16.74 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $0.525 (3.13%) between high and low. For the last week, the stock has had daily average volatility of 3.29%.
Our recommended stop-loss: $16.38 (-3.52%) (This stock has low daily movements and this gives low risk. There is a buy signal from a pivot bottom found 7 days ago.)
Trading Expectations (VFC) For The Upcoming Trading Day Of Monday 20th
For the upcoming trading day on Monday, 20th we expect VF Corporation to open at $17.02, and during the day (based on 14 day Average True Range), to move between $16.64 and $17.32, which gives a possible trading interval of +/-$0.676 (+/-4.06%) up or down from last closing price. If VF Corporation takes out the full calculated possible swing range there will be an estimated 4.06% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $16.74 (1.41%) than the resistance at $17.64 (3.89%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is VF Corporation stock A Buy?
VF Corporation holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.
Current score:
0.552
Hold/Accumulate
Downgraded
Predicted Fair Opening Price
Predicted fair opening price on July 20, 2026 - $17.02 ( 0.226%).
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VFC Performance
Trading levels for VFC
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 17.54 | 3.32% |
| R2 | 17.34 | 2.14% |
| R1 | 17.22 | 1.41% |
| Price | 16.98 | |
| S1 | 16.82 | -0.96% |
| S2 | 16.69 | -1.69% |
| S3 | 16.49 | -2.87% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 20.02 | 17.90% |
| R2 | 17.93 | 5.59% |
| R1 | 17.64 | 3.89% |
| Price | 16.98 | |
| S1 | 16.74 | -1.41% |
| S2 | 16.70 | -1.65% |
| S3 | 16.21 | -4.53% |
VFC Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | May 20, 2026 | Jun 10, 2026 | Jun 18, 2026 | $0.0900 | 0.556% |
| 2 | Jan 28, 2026 | Mar 10, 2026 | Mar 19, 2026 | $0.0900 | 0.448% |
| 3 | Oct 28, 2025 | Dec 10, 2025 | Dec 18, 2025 | $0.0900 | 0.619% |
| 4 | Jul 30, 2025 | Sep 10, 2025 | Sep 18, 2025 | $0.0900 | 0.768% |
| 5 | May 21, 2025 | Jun 10, 2025 | Jun 18, 2025 | $0.0900 | 0.740% |
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